Automated account review powered by OpenAI helps digital marketers identify and act on unexpected performance.
SAN FRANCISCO, April 29, 2024–(BUSINESS FEED)–Marin Software, a leading digital marketing optimization platform, announced the launch of its Anomaly Detector. This new tool automatically identifies and summarizes unexpected results from performance marketing campaigns on Google, Meta, Amazon and other pay-per-click advertising platforms. This revolutionary feature gives brands and their agencies the contextualized and timely insights they need to act faster, make smarter decisions, and never miss an opportunity.
Marin’s Anomaly Detector examines your account performance and highlights significant changes in revenue, conversions, and ad spend. Analysis starts at the account level and drills down to campaigns and ad groups. It summarizes the root cause of the outlier and potential ways to resolve or exploit the anomaly. Marin also highlights high-level data trends that may be overlooked during manual analysis. Everything is summarized in an easy-to-read, narrative email that is delivered to users’ inboxes and can be shared across teams.
Performance marketers work under a deluge of data from many different sources. It’s easy to miss issues that could lead to wasted ad spend or missed opportunities. Finding the important signals in the noise of daily variations in performance is a constant challenge. Marin’s anomaly detector ensures nothing is missed and gives marketers confidence that any outliers will be detected and addressed immediately.
YOTEL, an innovative hotel chain for modern travelers, harnesses the power of Marin’s Anomaly Detector. Philip Ascott, Chief Digital Officer at YOTEL, said: “Marin’s Anomaly Detector automatically tracks day of the week trends to predict performance and flags any campaigns that are not meeting their planned KPIs. Marin AI automates all of our reporting and performance monitoring. , and optimization, saving us countless hours per week so we can spend more time focusing on strategy as we expand our global footprint.
“At Marin, we are building a future where successful marketers access distilled, real-time insights to act faster, convert more customers and free up time spent on tedious analysis,” said Wister Walcott, vice president product and technology executive. “Marin’s foundation is built on AI, and recent advancements have accelerated our ability to make this vision a reality.”
Brands and agencies looking to ensure they never miss a significant change in their performance marketing campaigns can learn more about Anomaly Detector and other ways Marin AI can help obtain better results and save time by visiting: https://www.marinsoftware.com/guide/marin-ai.
About Marin Software
Marin Software Incorporated’s (NASDAQ: MRIN) mission is to empower advertisers to improve the effectiveness and transparency of their paid marketing programs run by the world’s largest publishers. Marin Software offers a unified SaaS advertising management platform for search, social and e-commerce advertising. The company helps digital marketers convert precise audiences, improve financial performance, and make better decisions. Headquartered in San Francisco with offices around the world, Marin Software’s technology powers marketing campaigns worldwide. For more information about Marin software, please visit www.marinsoftware.com.
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Contacts
Media
Wesley MacLaggan
Marketing, Marine Software
(415) 399-2580
press@marinsoftware.com
