A Manchester-based AI marketing company is riding a wave of early success and planning another recruitment drive.
Harper says it decided to strengthen its email distribution division after acquiring more than 30 clients since its launch less than a year ago.
The company currently works with a broader team of consultants in the areas of web design, public relations, paid advertising, growth marketing, software engineering and AI automation.
“In a short time, we turned our ambitions into reality. Our expansion reflects the incredible demand for innovative marketing solutions,” said co-founder Scott McNicol.
“By strengthening our email outreach team, we aim to scale the business while maintaining the personalized touch our customers love and through this we strive to connect, grow and lead in the field of marketing. »
The increasing adoption of technology, particularly AI, has significantly improved marketing and lead generation, increasing both the scope of services offered and overall productivity.
Its predictive capabilities alone allow businesses to anticipate market trends and customer needs, leading to better, more proactive and accurate strategies, and when combined with human expertise, opportunities extend even further.
Harper says he is exploiting the benefits of this combination. The firm has access to a database of over 265 million contacts to generate targeted awareness campaigns on LinkedIn and email, which are then followed up by a committed team.
Through Harper’s pioneering approach, she has established partnerships with clients in the UK and beyond, including Europe, America and Australia.
“Harper’s success is based on the synergy of cutting-edge AI and human expertise. The growth of our team represents a commitment to innovation and our confidence in the potential of talented individuals to help us redefine global marketing standards,” said McNicol.
“Our recent successes and continued growth speak for themselves. Our goal for the future is for more talented people to contribute to and be part of this success. Watch this space.