Data collaboration platform LiveRamp has revealed the first AI connections to its network, enabling marketers to achieve even better results from LiveRamp’s world-leading ecosystem.
These partnerships mark LiveRamp’s addition of rapidly evolving AI destinations to its efforts to enable marketers to personalize and measure every consumer experience.
Moving forward, LiveRamp will create a full suite of compelling partnerships and use cases, providing marketers with flexibility, interoperability, and the most effective AI tools.
These new AI partnerships are touted as adding connectivity to LiveRamp’s vast network, which will help brand marketers better connect and personalize touchpoints for their customers, including touchpoints powered by AI across the ecosystem. Through these partnerships, LiveRamp will enable marketers to:
- Personalize AI-powered searches in partnership with Perplexity.
- Connect AI-powered custom audiences on Meta and YouTube, in partnership with Chalice, with other social platforms to follow.
“Marketers know they need to invest in and leverage AI, but there are many questions about how to get there.
“We’re making it easy for marketers to extend their proven data-driven tactics to new AI use cases – and we’re rapidly expanding our partnerships with industry leaders,” said Travis Clinger, Director of connectivity and ecosystem at LiveRamp.
“Our customers know that the strength of the LiveRamp network comes from the unrivaled number of nodes we have in the ecosystem, and the first wave of supercharging our network with AI will take advantage of the destinations enabled by AI. »
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