Over the past year, artificial intelligence (AI) has been the buzzword that has resonated across industries and fields, near and far. But nowhere is its impact greater than in the field of marketing.
While the promise of automating repetitive tasks and personalizing customer interactions excites organizations, there is a dissonant chord in the melody of progress: Is AI in marketing a paradise of innovation or simply a high-tech mirage?
According to a report from Capgemini Research Institute, 63% of organizations believe that AI is already providing value in their marketing efforts, a statistic that simply cannot be ignored. Yet questions remain about the ethical use of consumer data, the ROI of AI investments, and the line between personalization and invasion of privacy.
To help you navigate these promising but troubled waters, we are excited to announce our upcoming Webinar #7 with Sessions on “Leveraging AI for Marketing Growth: Strategies and Gaps.” We will aim to provide a balanced perspective on the trending adoption of AI tools in marketing strategies, highlighting both effectiveness and areas of caution. Join us to learn how you can effectively leverage AI in your marketing efforts, staying ahead of the curve while avoiding pitfalls.
Speaker:
You will receive real-world examples and gain valuable insights from Mateï Psattaco-founder and marketing director of Blind spot.
👨🏻 Matei is the co-founder and CMO of Blindspot – a New York-based startup that allows any business to advertise effectively on over 500,000 digital billboards worldwide and a leading player. The company is behind the most upvoted Reddit post of all time, works with thousands of startups and SMBs, plus Rihanna, Airbnb, Alicia Keys, Kanye West, Snoop Dogg, Universal Music Group, TikTok, Picsart , Samsung, Morning Brew, Monster, GoDaddy, MSCHF and more.
He will share their strategies for successfully implementing AI into your marketing strategy.
🤖 You will learn:
✅The added value of implementing AI in marketing
✅Should you go “all in” with AI marketing
✅Concrete tools and strategies to evolve marketing operations using AI
✅Disadvantages and limitations of using AI in marketing, and how can they be mitigated
Get your ticket at next link. Check out the key takeaways from our previous webinars in our LinkedIn newsletter Technology Cup and the Sessions page.
