The Leeds-based company’s new AI marketing analytics platform has made its debut at Web Summit 2024, in Lisbon.
- ASK BOSCO delivers instant insights with a user-friendly reporting suite for marketing agencies.
- A recent study reveals that 75% of marketers are looking for better reporting, which motivated this innovative solution.
- The platform addresses data fragmentation, enabling informed decisions and effective reporting.
- AI-powered tools provide customizable dashboards ensuring optimal marketing ROI.
The much awaited AI Marketing Analytics Platform by a Leeds-based company debuted this week at the popular Web Summit 2024 in Lisbon. This platform, known as ASK BOSCO, is designed to meet the needs of retailers, brands and marketing agencies by providing them with a sophisticated solution. AI Reporting Suite which promises instant insights and complete customization to meet diverse business needs.
A study by ASK BOSCO highlights a significant challenge facing marketers today: 75% of them are said to have separated from agencies due to inadequate reporting methods that fail to provide clear information and exploitable. This highlights the urgent need for a solution that provides transparency and drives growth by making data more accessible and actionable.
The ASK BOSCO suite addresses critical problems prevalent in the marketing industry, especially data fragmentation and ineffective reporting. The platform’s design enables users at different levels to quickly make informed decisions, removing barriers erected by chaotic data management that often hinders growth. Notably, the suite includes features such as a unified dashboard, customizable reports, over 70 pre-built reporting options, and AI-powered search functionality.
Businesses will benefit immensely from the AI-based insights provided by ASK BOSCO. The platform’s capabilities enable users to optimize performance across all marketing channels, ensuring that every pound, euro or dollar invested generates the maximum possible ROI. Thanks to its customizable reports, companies obtain greater transparency, a factor that significantly strengthens the relationship between agencies and their clients.
Statements from John Readman, founder and CEO of ASK BOSCO, highlighted the platform’s transformative potential. He notes the considerable time businesses waste navigating disorganized data using multiple platforms like Google Analytics, Meta and Shopify. By centralizing all essential metrics within a single platform, ASK BOSCO offers customizable options tailored to specific business needs, encompassing areas such as SEO, PPC and e-commerce. The platform’s powerful AI search functionality allows users to ask questions in simple language and receive immediate, actionable insights without having to wade through cumbersome spreadsheets and disparate dashboards.
The launch of ASK BOSCO marks a milestone in AI-driven marketing solutions, delivering clarity and efficiency.
