Personalize your business
“Table stakes” in advertising, marketing, sales and retail as AI solutions take off
-Sharman clay
WASHINGTON, DC, United States, December 29, 2023 /EINPresswire.com/ — KRATEO.AIa leading technology company specializing in cutting-edge AI-based solutions for marketing and sales professionals, announced several trends it has witnessed in 2023 and how it expects the market to change significantly in 2024.
In a recent opinion piece for Inside Sources, Clay Sharman, co-founder and creative director of KRATEO.AI, discussed how AI solves the challenges of making personal connections with customers in our increasingly technology-driven world. Sharman’s solution removes the anonymity of online shoppers, allowing marketers to see who has visited a website, provide their contact details and additional information that helps convert traffic from a previously unknown website into first-party prospects.
“…online anonymity is a thing of the past. If you walk into a store and choose not to make a purchase, you may feel like the store owner is ignoring your presence. That doesn’t mean he wasn’t interested in learning more about you; it just meant the opportunity wasn’t there. But even in these cases, the anonymous customer might have received a wave, a nod, or a “Come back.” With online browsing, the ability to re-invite anonymous customers has never existed. Until now…” Sharman wrote.
AI-powered solutions can open doors to a world of untapped potential in website traffic, allowing businesses to connect with those who have already expressed interest.
“The year 2023 has been chaotic from an e-commerce perspective for many reasons: the massive introduction of AI, simultaneous changes in data privacy and third-party cookies, and we are still emerging from the pandemic operationally, Sharman said. “The e-commerce market is full of opportunity but seems to be moving at breakneck speed, creating a sense of unease that needs to be addressed. AI is one place to look.
“Looking ahead to 2024, we can expect AI to remain the central enabler of organizational change. It seems to have become ubiquitous overnight, and businesses feel pressured to react quickly instead of being able to truly understand the impact of AI on them specifically. A good place to start might be to try to understand what AI can do to help you better understand your customer. Then you can formulate a plan to move forward strategically,” Sharman continued.
“2024 will be an exciting time. For a marketing strategy to be successful, it must work with, not against, these technological developments and valuable tools. KRATEO.AI provides solutions for marketers, advertisers and other consumer-focused industries to maximize efficiency, better understand data and consumer behavior,” Sharman said. “AI is table stakes in 2024. Businesses must embrace this technology or they will surely be left behind.”
About KRATEO.AI
KRATEO.AI is a data technology and AI-as-a-Service company specializing in providing industry-leading tools to help marketing and sales professionals identify website visitors, discover their demographic information and to optimize their campaigns. With a commitment to ethics, data privacy and security, KRATEO.AI is dedicated to helping businesses supercharge their online engagement and grow their customer base in ways never before possible.
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For more information or to schedule an interview with a KRATEO.AI spokesperson, please contact Dan Rene at 202-329-8357 or dan@danrene.com.
Please visit: https://www.krateo.ai/
Dan Rene
Dan René Communications
+1 202-329-8357
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