AI at the service of digital technologyMarTech startup, has secured €3.5 million in funding to enhance its artificial intelligence platform that automates the creation of marketing strategies for online campaigns. The investment will strengthen the company’s international presence and facilitate the deployment of its solutions to large enterprises and groups.
The funding round was led by 4growth VC, with notable participation from Plug&Play and Sher Ventures (USA), Hub71 (UAE) and the owners of creative agency McCANN Poland, founders of 45Avenue Group.
“The investment from McCANN Poland’s owners underlines the potential of our solution, which is aligned with global AI marketing trends. This strategic partnership with one of the world’s most awarded creative agencies will allow us to expand our offering to large enterprises and reach the world’s leading brands, starting with McCANN Worldgroup’s clients and agencies. The involvement of international investment funds in this round reflects confidence in our global ambitions,” said Rafał Tromczyński, co-founder and CEO of Digital First AI (DF.AI).
Founded in 2021, the company offers SaaS solutions that leverage AI to select marketing strategies and create advertising content, saving time and optimizing budgets. The DF.AI platform already performs advanced tasks using any data format about a company. The data is stored in a “secure room,” ensuring security while allowing the system to expand its knowledge base through real-time searches, competitive analysis, social listening, and global trend tracking. Based on this structured information, Digital First AI can undertake complex tasks ranging from creating new products and introducing them to various markets to running associated advertising campaigns.
Following its success in the SME market, the company plans to launch an enterprise solution for large companies by the end of Q3 2024. The first “proof of concept” projects with international partners are already underway.
“The investment in DF.AI, which uses AI to improve marketing effectiveness, has the potential to achieve the business objectives of our clients and agencies across our global organization. The enterprise-grade solution will initially be offered to McCANN Worldgroup’s agencies and clients, including some of the world’s largest brands and leading creative agencies on every continent,” commented Wojciech Borowski, CEO of McCANN Poland Group and co-founder of 45Avenue Group.
Digital First AI currently serves over 900 customers in 60 countries, with over 50% of its revenue coming from the United States, as well as significant markets in Poland, the United Kingdom, the United Arab Emirates and India. The current funding round was led by US-registered Digital First AI Holding Inc., which is responsible for the startup’s international structure.
“We invested in Digital First AI because of the innovative nature of its marketing automation product, which fits perfectly into the current AI revolution. The potential for growth is huge. The motivated and dynamic team, with extensive industry experience, understands the market needs well. The company has been global since the beginning, serving clients in 60 countries. In addition, the strategic partnership with McCANN Poland and the involvement of renowned international investors strengthen Digital First AI’s position,” ” added Marcin Jaszczuk, Managing Partner at 4growth VC.
Digital First AI was founded by Rafał Tromczyński (CEO), Grzegorz Gracz (CIO) and Michał Tokarski. The founders had the intention of giving the company an international dimension from the very beginning, which they have always pursued. Today, Digital First AI has offices in Poland, the USA and the UAE. The startup participated in the Hub71 and Flat6Labs accelerators in Abu Dhabi, and one of its strategic partners is the American unicorn Semrush. During the pre-seed phase, the company was supported by InnoVenture (Poland) and Flat6Labs (UAE).
