HOUSTON, October 23, 2024 /PRNewswire/ — Kipi.ai is delighted to offer its Marketing mix modeling and analysis application on the Snowflake AI Data Cloud. As a Trust Services Partner in Snowflake’s latest report, Modern Marketing Data Stack 2025: How Leading Marketers Thrive in a World Redefined by AI, Privacy, and Data Gravitykipi.ai provides a comprehensive solution that enables marketers to optimize their campaigns with data-driven precision.
With the Marketing Mix Modeling (MMM) application, Snowflake customers can estimate budget allocations, analyze media channel performance, and refine marketing strategies across channels such as Facebook, LinkedIn, Instagram, Twitter, TikTok, and more. The application exploits advanced Bayesian strategies. modeling to provide marketing teams with insights into ROI, campaign effectiveness, and ways to better engage target audiences.
In Snowflake’s third annual Modern Marketing Data Stack report, the technologies, tools and partners that are shaping the future of AI-driven marketing are highlighted. Kipi.ai is recognized for its expertise in assisting organizations with complex martech analytics, while also providing scalable solutions to meet the changing needs of marketers.
The report highlights how AI, data gravity and privacy concerns are reshaping the marketing ecosystem, enabling marketers to make smarter, data-driven decisions. Kipi.ai’s MMM application aligns with these emerging trends, providing predictive and prescriptive analytics tools through precise measurements, forecasts and optimizations.
“In a new era of innovation, we are seeing a changing of the guard around AI and how marketers are capitalizing on this enormous opportunity as the very shape of the marketing stack evolves,” said Denise PersonDirector of Marketing at Snowflake. “Kipi.ai offers more than just implementation support – they provide the solutions, expertise and insights that help marketers meet their evolving business needs.
“In today’s rapidly changing marketing landscape, precision and insight are the keys to success. Kipi.ai’s marketing mix modeling application on Snowflake gives marketers the tools they need to thrive in an AI-driven future,” said Jason SmallCEO of kipi.ai. “We are proud to be a trusted partner in the Snowflake ecosystem, helping organizations unlock the full potential of their data and scale their marketing efforts.
Kipi.ai’s marketing mix modeling application helps marketers looking for solutions in the following technology categories identified in Snowflake’s report:
- Data analysis and capture
- Measurement and optimization
- Business Intelligence
- Marketing and customer engagement
The report highlights the importance of trusted service partners, who not only support the implementation, but also contribute to business growth with their innovative solutions. Kipi.ai’s MMM app plays a pivotal role in helping marketers adapt to the new world of data-driven, privacy-conscious marketing, bringing together AI-driven insights and actionable strategies .
Click here to read the full Modern Marketing Data Stack 2025: How Leading Marketers Thrive in a World Redefined by AI, Privacy, and Data Gravity.
About kipi.ai
Kipi.ai is a leader in modern data solutions, helping organizations transform their data infrastructure and achieve scalable business outcomes. As an Elite Snowflake Partner, kipi.ai specializes in AI-driven data centralization, automation, and advanced analytics. Through strategic partnerships and innovative technologies, kipi.ai enables businesses to thrive in an AI-powered world. For more information, visit www.kipi.ai.
SOURCE kipi.ai
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