Image credit: Supplied/Proofpoint
Q. Given that human error is the biggest threat in cybersecurity, how does Proofpoint leverage AI and ML to mitigate cyber risks?
People are any organization’s most important asset, but they also represent its greatest risk. Human error remains the number one vulnerability, especially when working with data. With the increasing use of generative AI tools for data generation, humans have become a prime target for malicious actors.
At Proofpoint, we believe that a human-centered approach to cybersecurity is essential to protecting an organization’s most valuable asset: its people.
Q. What are the differentiators and value propositions of Proofpoint’s services and products?
Proofpoint demonstrated its human-centric approach to cybersecurity at GITEX Global 2024, focusing on protecting people as any organization’s most critical asset.
We recently introduced two key platforms: Nexus and Zen. Nexus leverages artificial intelligence, threat detection and behavior analytics to identify and mitigate threats. Meanwhile, Zen protects users as they interact with data through email, collaboration apps, social media, and more.
Q. How does Proofpoint collaborate with other organizations and industry partners to address emerging cybersecurity threats and share best practices?
We believe collaboration is essential to staying ahead of threat actors. That’s why we’ve established partnerships in cybersecurity, enabling integrations with other ecosystem partners and next-generation cybersecurity platforms. Threat intelligence and information sharing are essential elements that allow us to collectively build strong protection and detection capabilities.
Q. How does the company see its role in shaping the future of the cybersecurity industry, particularly in the Middle East and North Africa region?
Proofpoint, as a human-centric cybersecurity provider, strives to help organizations protect their people, thereby strengthening organizational security. Our recent research in the UAE found that more than 70% of CEOs identify human error as the top cybersecurity risk.
By taking a human-centered approach, organizations can protect their users against threats from the cloud, email, web, and more, while educating and training them to become resilient defenders of the organization’s security posture.
The approach extends to data loss prevention by identifying data risks and helping organizations mitigate incidents caused by careless, malicious, or compromised users.
Q. What are your predictions for the future of the cybersecurity industry and how is Proofpoint positioned to capitalize on these trends?
Point of proof has integrated AI and ML into its services and products from the beginning, allowing us to continuously innovate, adopt new technologies and stay in step with the evolving threat landscape. Our goal is to help organizations stay ahead of threats and, most importantly, protect themselves against bad actors. We believe that constant innovation is essential to keep organizations secure, protect their people and defend their data.
As a Senior Systems Engineer at Proofpoint Middle East, my role is to help customers identify their unique challenges and address them with our solutions. We are committed to helping our customers identify high-risk users, protect their employees, and secure the data they access, create, and manage.
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