The company announces a new no-code integration of AI App Builder and Slack to democratize generative AI for marketers, accelerating the transformation of marketing AI.
SAN FRANCISCO, December 16, 2024 /PRNewswire/ — Jasperthe world’s leading AI marketing platform, today announced a major expansion of its product suite with the launch of Studio Jaspegiving marketers the autonomy to design and deploy AI applications and workflows; plus a native Slack integration, which extends the power of Jasper to where marketers work. These new capabilities significantly reduce the barriers to AI implementation and scalability, accelerating time to value for marketing teams and advancing Jasper’s mission to elevate marketers with the power of AI. ‘AI.
Lack of AI skills is widely seen as the biggest barrier to generative AI adoption, with a recent Deloitte survey revealing that only 35% of companies report a high level of AI expertise. As a result, in most businesses today, IT and technical teams must create AI applications. This not only results in a bottleneck that slows time to market, but also causes adoption issues among business users due to lack of domain-specific context and delivery of suboptimal results. With the powerful capabilities announced today, Jasper addresses these challenges by delivering technology that puts marketers in control, allowing them to create, personalize and scale AI based on their unique needs, without relying on computer science.
“In an increasingly competitive market, enterprise marketing teams risk losing market share if they fail to harness the transformative power of AI to accelerate their production,” said Timothy YoungCEO of Jasper. “At Jasper, we’re changing the game by putting the power of generative AI directly into the hands of marketers, providing them with the tools and autonomy to quickly build and deploy AI applications tailored to their domain specific. time to market and allows them to do more with less, but it also upskills the workforce, unlocking the full potential of AI to drive marketing success and true business transformation. business.
Jasper’s latest product innovations democratize AI for all marketers, providing teams with greater agility, while ensuring that a brand’s unique marketing context and requirements are integrated into every AI output, enabling better outcomes, unlocking significant ROI, and ultimately driving AI transformation overall. organization.
- Jasper Application Builder: App Builder offers marketers a no-code product that allows them to design and build AI applications without technical expertise. With App Builder, marketers can connect to relevant data sources and configure app-specific prompts. They can also seamlessly refine results based on their style, voices, and brand requirements. For example, a retail marketing team could create a custom product description app that generates product descriptions at scale, tailored to the voice of a particular brand or audience; A B2B marketing team could create a custom ABM application that performs account research to recommend key accounts to focus on and relevant products and services to promote to them. In addition to building custom apps from scratch, marketers can also leverage Jasper’s 90+ ready-to-use apps as a starting point, customizing apps to incorporate unique requirements such as limits of typefaces, image color palette or sizing, content formatting, or adherence to brand style guidelines.
- Slack integration: Jasper’s new native Slack integration streamlines enterprise marketing teams’ workflows by integrating AI-powered content creation directly into their collaboration channels. This integration allows marketers to access Jasper’s 90+ apps, leverage Brand IQ to ensure every piece of content reflects a brand’s unique voice and tone, and drive content directly into their team’s Slack channels. With real-time capabilities, marketing teams can collaborate seamlessly with Jasper, using it as a colleague to generate campaigns, optimize content and get instant responses, while maintaining efficient, compliant workflows. the brand.
Jasper Studio and Slack Integration will be available to all Jasper customers in Q1 2025.
About Jasper
Jasper is the leading AI marketing platform, enabling the world’s most innovative companies to reinvent their end-to-end marketing workflows and achieve higher ROI through consistency, efficiency and personalization brand increases on a large scale. Jasper has been recognized as “one of America’s fastest-growing private companies” by Inc. 5000 and is trusted by nearly 20% of Fortune 500 companies, including Prudential, Ulta Beauty and Wayfair. Founded in 2021, Jasper has offices across the United States, AustraliaAnd France.
SOURCE Jasper
