Search engine optimization (SEO) is essential for brands and marketers navigating an ever-changing digital landscape. Thanks to the power of artificial intelligence (AI), it is increasingly possible to stand out from the competition.
In an interview with MARKETING-INTERACTIVE at the Digital Marketing Asia Singapore 2024 conference, Neil Patel, digital marketing expert and co-founder of Neil Patel Digital, highlighted that legal implications are one of the factors contributing to the hesitancy in the adoption of AI.
That said, Patel said companies were working to allay these fears, adding that the Asia region had great potential to excel in leveraging available technologies, including AI.
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INTERACTIVE MARKETING: What is the hesitation to adopt AI?
Patel: THE the biggest The hesitation we see among businesses when it comes to leveraging AI is that they fear their data will be used. go going anywhere – that you can control – and legal problems.
They fear being sued, but many companies are working to solve this problem. For example, Getty can provide you with AI-generated images and ensure that you are not going get sued for that, right?
There are companies that are help solve some of the problems, and over time you will see more and more solutions to the fears that companies to have.
INTERACTIVE MARKETING: You toured Asia. What struck you about the region?
Patel: What struck me the most in Asia was that a lot of people say, “Hey, we’re behind the Western world in marketing, strategies and technology. What should we do?
You guys are smartYou the guys work hard. You have access to the same technologies and knowledge as us. There is no reason why In Asia, they can’t do what we do quite as well, otherwise it’s even better.
INTERACTIVE MARKETING: Google is predominant in search. Do you think this will change due to changing habits Or people are NOW Searching on TikTok, Instagram and marketplaces?
Patel: It will change, but it will change in the same way that social media does.
Instagram and TikTok didn’t kill Facebook. Google may be the predominant player, but like social media, people still use Facebook, Instagram, TikTok, Snapchat, Pinterest, X, etc.
You go start seeing them using Google, Perplexity, ChatGPT and the list continues on. Instead of using a single platform, they are going use many platforms.
It won’t be the death of Google. It is going to be people being accustomed to using different platforms for different use cases.
INTERACTIVE MARKETING: What can marketers in Asia teach those in the West such like the United States and the United Kingdom?
Patel: One of the things they can teach is how to generate sales and traffic from multiple regions.
Even though Asia has some big regions in population such like China, India and In Indonesia there are many smaller countries and they speak many different languages. Yet the marketers here are effectively capable of expand their geographic footprint and profitably attract new customers and revenue.
INTERACTIVE MARKETING: What are the most serious mistakes we make when it is about research?
Patel: The biggest mistake that people What APAC countries do when it comes to search is they optimize for Google or Baidu instead of optimizing for all platforms.
Search has changed to search everywhere, and SEO is no longer just about optimizing for Google.
Optimization is optimized for Google, AI platforms such as ChatGPT and Perplexity, as well as for Facebook, Instagram and the list goes on.
INTERACTIVE MARKETING: What is the biggest mistake in marketing in general?
Patel: In marketing, I would say one of the biggest mistakes is data and analytics. It’s boring, it’s uglybut if Asian companies implemented a good database and analytics, their marketing campaigns would be much more effective.
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