The generative AI software delivers personalized marketing with automated lead generation and qualification, streamlining a process that 61% of today’s marketers say is their biggest challenge, according to HubSpot. (Credit: Naret/Adobe Stock)Finding qualified leads is crucial to any marketing plan. Traditional lead generation methods are time-consuming and may not reach the right audience, as up to 50% of people who see ads are not a match for the product being advertised, according to Sales Insights Lab. Some generative artificial intelligence (gen AI) programs have focused on lead generation and qualification, providing insurers with a streamlined approach to reaching potential new policyholders.
