Meta, the parent company of Facebook, Instagram, Threads and WhatsApp, has changed how it labels social media posts suspected of being generated by AI tools.
Previously the label said“Made with AI”, however, will now be replaced with “AI Info” to better meet people’s expectations and provide more context about the content.
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This update follows complaints from photographers concerned about the incorrect use of the “Made with AI” tag on their images.
Meta therefore recognized the need to balance advances in AI technology with its responsibility to ensure accurate and transparent labeling of content.
Meta spokesperson Kate McLaughlin said: “As we have said from the beginning, we are constantly improving our AI products and working closely with our industry partners on our approach to AI labeling.
“The new ‘AI Information’ label aims to more accurately represent content that may have been modified using AI, rather than suggesting that it was entirely generated by artificial intelligence.”
