In the ever-changing marketing landscape, the concept of artificial intelligence (AI) has emerged as a real turning point. It’s not just a buzzword, but a transformative tool that is reshaping the way businesses connect with their audiences.
Marketers at all levels are leveraging AI for more precise, impactful campaigns. MVS Murthy, chief marketing officer of Federal Bank, is one of them. Speaking on the sidelines of Storyboard18 Visionaries, he highlighted the shift towards more purpose-driven marketing, saying: “AI allows a marketer to be in an election mode, so it’s not a campaign for one season, but now I can launch a campaign for one season. reason.” This approach allows marketers to design campaigns with precision, resonating with their audience on a deeper level.
Udit Agarwal, Global Head of Marketing, Exotel, highlighted the need to humanize AI. He noted that while AI is a powerful tool, it is essential to imbue it with human qualities to ensure it can effectively mimic emotions and behaviors. Udit sees this as an exciting opportunity to teach AI the intricacies of marketing, paving the way for more personalized and engaging campaigns. He said: “This is a very exciting trend that I’m looking forward to: how can we actually teach AI to do marketing? »
Anuradha Aggarwal, CMO of Amazon Pay, highlighted the game-changing trend of dynamic AI-driven marketing. She said she is excited about AI’s ability to understand customer trends and behaviors, enabling personalized advertising. However, Anuradha emphasized the importance of ensuring that AI-based marketing is implemented in a safe and user-friendly manner to maximize its potential. She said: “Dynamic marketing based on AI, creating personalized ads, it’s something exciting.”
These insights from industry leaders highlight the growing importance of AI in marketing. As AI continues to evolve, marketers must embrace it as a tool to improve customer experiences, drive engagement, and ultimately realize business growth.
