Insider, a developer of artificial intelligence (AI) applications for marketing and customer engagement, is making strides to become a household name among B2C and B2B companies. The company specializes in enabling marketers and customer experience teams to create personalized, omnichannel shopping experiences and manage customer engagement seamlessly.
With a new $500 million investment from General Atlantic, Insider plans to build brand awareness and improve operations globally. The funding will be used to expand its marketing software offerings, invest in research and development, and refine its AI solutions. Additionally, the company aims to increase its talent pool and geographic presence, leveraging General Atlantic’s extensive global platform.
General Atlantic, a leading global growth investor with more than 40 years of experience, has backed more than 520 companies worldwide. This strategic partnership will allow Insider to capitalize on its existing market presence in 28 countries across North America, EMEA, APAC and Latin America. The investment will also support the company’s growth in the US market, where it has seen strong demand, as well as its exploration of merger and acquisition opportunities.
Insider’s AI applications are designed to integrate data and marketing systems, powering marketing automation and personalized customer journeys across more than a dozen channels, including WhatsApp, SMS, email, web , applications and on-site search. By enabling real-time use of first-party data, the company helps marketers collect, analyze and predictively act on insights to drive customer engagement.
“We believe our differentiators, particularly our AI-powered tools, position Insider as the preferred choice for marketing and customer experience teams,” said CEO Hande Cilingir.
With a customer base of over 1,500 companies spanning industries such as retail, automotive, travel and telecommunications, Insider boasts an impressive list of clients including Nike, Samsung, L’Oreal, Unilever, Allianz, Walt Disney, ING Group, Toyota, Singapore. Airlines and GAP.
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