AI-savvy CMOs are becoming a transformative force in business;
BENGALURU,
The Infosys CMO Radar 2024 found that while most CMOs are engaging in AI across all of their core marketing activities, nearly half (
The report identifies that AI-savvy CMOs make data-driven decisions using predictive AI to anticipate customer needs, personalize and optimize campaigns, and improve marketing performance. They are also able to better use generative AI to bring together the value of data, industry expertise and creative execution to build capabilities, from the ground up, within their teams.
The CMO Radar 2024 survey was conducted by the Infosys Knowledge Institute among 2,600 marketing executives across industries:
Research reveals:
96% of marketers have deployed AI in at least one marketing activity.52% AI marketing deployments drive business value.30% of marketers have deployed AI in all seven key marketing activities.62% marketing directors are called upon to increase their influence on the company’s strategic decisions.
The Infosys CMO Radar 2024 revealed that marketers expect AI to deliver measurable value over the next 18 months, including a double-digit increase in productivity (15 percentage points), cost savings costs (13 percentage points) and speed to market (11 percentage points). percentage points).
The report outlines four tactics that AI mastery leaders are employing to drive business value from their AI deployments:
- Integrate AI solutions into sales and marketing processes: Leading CMOs are ensuring their teams can access real-time insights from data and immediately adjust their tactics as they roll out their AI implementation plan. They establish systematic governance around KPIs and ensure consistent communication with stakeholders.
- Align AI, business and marketing strategies: Marketers who succeed with AI are more likely to have a responsive AI strategy that aligns with both overall marketing and business goals. These companies are prioritizing the development of AI capabilities across the marketing value chain, based on their business value and feasibility.
- Postman risk management in AI-based marketing solutions:
43% of companies still rely on ad hoc risk mitigation methods when it comes to AI in marketing. Incorporating dedicated risk management ensures compliance, builds customer trust, and positions brands as leaders in trusted AI adoption. - Ensure the MarTech stack is scalable and optimized for AI use cases: Customer data platforms (CDPs) are essential to maximizing the value of AI in marketing. Advanced cloud-native MarTech stacks with real-time CDP improve scalability and data integration, delivering personalized experiences. Businesses that adopt this infrastructure gain significant competitive advantages, unlocking the full potential of AI and being at the forefront of innovation and customer engagement.
Satish HC, Executive Vice President and Chief Delivery Officer, Infosyssaid, “Early on, at Infosys, we saw how AI promises to disrupt the way B2B and B2C players think about customer experience, marketing productivity and growth. The findings of the Infosys CMO Radar 2024 report show how B2B and B2C players are thinking about customer experience, marketing productivity and growth. Marketing leaders are adapting to this new landscape. At the heart of this transformation is the reimagining of marketing from end to end, taking a holistic approach to innovation. By focusing on disintermediation for agility, businesses can. quickly adapt to changes and improve their competitive advantage. The report highlights the critical role of leadership in leveraging AI capabilities to drive marketing innovation and customer engagement. With Infosys Aster, we are already bringing the digital capabilities to marketers to optimize their operations, while taking charge. take advantage of advancements in marketing effectiveness and personalization in an AI-driven future. »
Sumit Virmani, Executive Vice President and Global Head of Marketing, Infosys, said: “CMOs face the dual challenge of fueling short-term growth while articulating the value of their brand investments in the medium term. They recognize the potential of AI, particularly generative AI, to help them rethink marketing for greater effectiveness. They know it. can also be a key amplifier of marketing impact on the company and its influence within the C-Suite. The Infosys CMO Radar 2024 outlines the tactics CMOs can adopt to lead and stay ahead in these times of crisis. AI-powered transformation.
To read the full report with detailed information, please visit here.
Methodology
Infosys used an anonymous format to conduct an online survey of 2,600 automotive marketers; GPC; energy, mining and utilities; financial services; health care; advanced technology; insurance; life sciences; logistics; manufacturing; professional services; retail; travel and hospitality; and telecommunications in Australia,
About Infosys
Infosys is a global leader in next-generation digital services and consulting. More than 300,000 of our people work to amplify human potential and create the next opportunity for people, businesses and communities. We enable our customers in over 56 countries to navigate their digital transformation. With more than four decades of experience managing the systems and operations of global businesses, we expertly support our clients in their digital transformation powered by cloud and AI. We provide them with an AI-driven core, enable the enterprise for agile digital at scale, and drive continuous improvement through continuous learning through the transfer of skills, expertise, and ideas digital technologies of our innovation ecosystem. We are deeply committed to being a well-governed, environmentally responsible organization, where diverse talent thrives in an inclusive workplace.
Visit www.infosys.com to see how Infosys (NSE, BSE, NYSE: INFY) can help your business navigate the next stage.
Security port
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