Infosys announced the launch of Infosys Aster, a suite of AI-powered marketing services, solutions and platforms designed to deliver enhanced brand experiences and marketing effectiveness, thereby accelerating growth effectiveness of the company. This new offering aims to drive an AI-driven marketing transformation, providing an integrated, real-time view across customers, brands and channels.
Infosys Aster is equipped with capabilities in creative services, experience design, digital commerce, MarTech orchestration, performance marketing and marketing operations. By leveraging these services, global brands have reported significant improvements, including a 50% increase in repeat buyers, a 30% reduction in the cost of marketing operations, and a 40% increase in sales.
To deliver engaging brand experiences, Infosys Aster uses advanced technologies such as real-time Unreal Engine 3D, AR/VR/XR and CGI modeling of digital twins. This technology helps create immersive experiences that foster deeper customer relationships. Infosys Aster also leverages AI-enabled customer and marketing data platforms to extract valuable insights from data, thereby strengthening omnichannel engagement. One example cited in the announcement concerns an international auto racing giant, where Infosys Aster has created a tailor-made digital ecosystem. This holistic approach has transformed millions of fans into loyal customers.
The suite also aims to improve marketing effectiveness by combining AI-driven generative content and creative services with intelligent recommendations from the MarTech stack. The result is campaigns that are cost-effective and quicker to deploy. Infosys Aster streamlines shared marketing services by centralizing and automating content and design operations, reducing both the time and costs associated with campaign activations. This effectiveness was demonstrated by a global health technology company that used Infosys Aster to accelerate its campaign management across 80 markets, achieving significant savings in operational costs.
Infosys Aster aspires to accelerate business growth by creating shared digital foundations that merge MarTech and enterprise systems. This integration opens new avenues for value generation in sales and marketing. AI-driven analytics and customer insights are used to increase customer value through personalized outreach and meaningful conversations, leading to higher quality leads. The platform’s predictive capabilities also inform pricing strategies, as evidenced by one retail chain that developed an app-based promotional loyalty program that boosted sales.
Satish HC, Executive Vice President and Co-Head of Delivery at Infosys, commented, “Our clients want to tap new growth avenues while building customer intimacy, efficiently, in near real-time. Infosys Aster helps our clients’ marketing organizations master the duality of marketing effectiveness and marketing efficiency to truly transform into customer champions and growth partners.
Sumit Virmani, Executive Vice President and Global Head of Marketing at Infosys, added: “In the era of AI-driven business transformation, CMOs have a unique opportunity to be true C-partners. Suite and orchestrators of value within the organization. At Infosys, we rely on AI to amplify our capabilities and deepen brand experiences while driving effectiveness and efficiency. Infosys Aster can transform marketing into the powerful growth engine CMOs need.
Peter Bendor-Samuel, founder and CEO of Everest Group, said: “AI presents immense value to marketers, from driving hyper-personalization to promising efficiency and ‘increased efficiency through insight generation, creative workflows and customer support. This allows marketers to not only enable productivity improvements, but also drive growth mandates. Infosys Asters’ AI-driven marketing capabilities, coupled with Infosys’ experience in driving marketing and experience transformations, are well-positioned to meet the needs of progressive marketers.
