 "Infosys, Indian IT industry, IT companies")
An Infosys office building in the Electronic City area of Bangalore. Photographer: Dhiraj Singh/Bloomberg
Infosys announced the launch of Infosys Aster™, a set of AI-powered marketing services, solutions and platforms that deliver engaging brand experiences, enhanced marketing effectiveness and accelerated efficiency for business growth . It drives AI-driven marketing transformation with an integrated, real-time view of customers, brands and channels, enabling businesses to increase marketing ROI. With creative services, experience design, digital commerce, MarTech orchestration, performance marketing and marketing operations, Infosys Aster™ brings agility to the marketing value chain for B2B and B2C brands . With Infosys Aster™, global brands have achieved up to 50% increase in repeat buyers, 30% improvement in marketing operations cost and 40% increase in sales.
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First publication: June 18, 2024 | 6:28 p.m. STI
