- This long-standing partnership marks a monumental ten-year milestone
- Infosys Topaz to enhance AI-driven digital capabilities for all tennis stakeholders
LONDON,
Since the creation of the partnership in 2015, Infosys and ATP have collaborated to deploy rich and innovative digital assets for the ATP, including reimagining the legacy ATP PlayerZone intranet portal, launching the first-ever ATP Tour fan app and several AI-powered features optimized by Infosys Topaz through the Infosys ATP statistics center. These platforms have enhanced live match viewing and analysis of tennis data with rich insights that have led to a 50% increase in traffic to the statistics section of the ATP website year-on-year. the other. It has received over 5.7 million digital engagements from fans around the world for its rich content, including rally analysis, 3D visualizations, race summaries and numerous point-by-point analysis tools . Building on this success, Infosys and the ATP will now focus on new innovations powered by AI and data to personalize player and fan experiences.
Furthermore, Infosys and ATP have created a positive impact on society through the ATP Carbon Tracker, which monitors and offsets players’ carbon footprint. More than 200 ATP players have committed to the platform in 2023 alone, with 6.55 million kilometers of travel tracked. This first-of-its-kind sustainable sports innovation will continue to help the ATP accelerate its journey to achieve net zero emissions by 2040.
Sumit Virmani, Executive Vice President and Global Chief Marketing Officer, Infosys, said: “We are proud and excited to expand our relationship with the ATP – this was our first partnership in the world of sport and is an integral part of our brand’s global reach. Through a shared vision to improve the digital experience for all ATP stakeholders. the tennis ecosystem, while accelerating the ATP’s sustainability goals, our collaboration has successfully leveraged technological innovations to create an immersive and engaging experience for over a billion fans and thousands of players across the world. We are excited about the next phase of AI-driven digital innovations, driven by Infosys Topaz, which will demonstrate to all our stakeholders how we can amplify the potential of the sport, particularly through AI.
In addition to ATP, Infosyshas a deep and evolving association with tennis as the official digital innovation partner of the Australian OpenRoland-Garros and the International Tennis Hall of Famewhile the tennis champions
For more details on Infosys partnerships in tennis click hereand look at this video on the ATP partnership.
About ATP
As the global governing body for men’s professional tennis, the ATP’s mission is to serve tennis. We entertain a billion fans around the world, showcase the world’s greatest players at the most prestigious tournaments and inspire the next generation of fans and players. From the United Cup to
About Infosys
Infosys is a global leader in next-generation digital services and consulting. More than 300,000 of our people work to amplify human potential and create the next opportunity for people, businesses and communities. We enable our customers in over 56 countries to navigate their digital transformation. With more than four decades of experience managing the systems and operations of global businesses, we expertly support our clients in their digital transformation powered by cloud and AI. We provide them with an AI-driven core, enable the enterprise for agile digital at scale, and drive continuous improvement through continuous learning through the transfer of skills, expertise, and ideas digital technologies of our innovation ecosystem. We are deeply committed to being a well-governed, environmentally responsible organization where diverse talent thrives in an inclusive workplace.
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