, a sustainability technology solutions provider, has unveiled , a green engagement platform that leverages AI and blockchain technology to improve transparency in the ESG space. G4Green aims to connect relevant stakeholders, create a collaborative environment and accelerate the adoption of sustainable practices within supply chains.
G4Green offers a solution for large organizations, government agencies and global institutions to unite their vast network of suppliers, partners, members or portfolio companies based on ethical principles. The platform has streamlined onboarding processes, real-time monitoring and proactive sustainability performance management. In addition, G4Green implements ESG journey incentive tools for all entities involved.
The platform serves as an internal database and green navigator, allowing organizations to map ESG factors beyond their direct control, ensuring accountability for sustainable practices. With a comprehensive view of stakeholders’ green performance, organizations can actively engage their suppliers in green initiatives, help them set sustainability goals, and facilitate the downloading of corporate social responsibility, ESG reports. and carbon accounting.
Founder and CEO of ImpactGulf, expressed the importance of the platform, saying: “G4Green represents an important milestone in our ongoing commitment to driving positive environmental change and building capacity in the area of sustainable development. By providing organizations with the tools and resources needed to streamline their sustainability efforts. , we are aiming for a broader transition towards greener business practices.
Nasri further highlighted the platform’s role in preventing greenwashing, using AI to detect false sustainability claims from organizations and their partners. G4Green even scans social media posts for potential violations of sustainability claims before they are published, ensuring the authenticity of environmental commitments.
The platform, positioned as an enterprise solution, facilitates the identification of sustainable products, services, partners and suppliers. G4Green helps pioneer green procurement and build a sustainable supply chain, addressing key ESG risks and promoting responsible business practices.
CTO at ImpactGulf, highlighted the adaptability of the platform, saying: “Depending on individual needs, our platform is able to adapt to clients’ own ESG and partner engagement metrics, and integrate advanced technologies , including AI-based data analysis and blockchain-based traceability. , to ensure the integrity and reliability of sustainable development initiatives.
ImpactGulf, a signatory to the UAE Corporate Climate Pledge, participant in the UN Global Compact and an approved member of the Greentech Alliance, positions G4Green as a technological advancement contributing to the UAE’s commitment to climate change. sustainable development, especially during the declaration of “Year of Sustainability” by His Highness Sheikh Mohamed bin Zayed Al Nahyan. The platform was also selected by Shell Middle East and StartUpbootcamp for Shell StartUp Engine UAE 2022, demonstrating its recognition and relevance in the global sustainability landscape.
