Navigating the vast landscape of digital marketing channels can be difficult for businesses, making effective advertising budget allocation a challenge. In this dynamic and fast-paced industry, choosing the most effective channels quickly and accurately is essential.
Korean Startup Impact of AI Impact AI is making waves in the digital marketing and advertising industry with its innovative AI-powered SaaS tool, OASIS. Impact AI aims to transform the way businesses manage their advertising spend, leveraging advanced artificial intelligence to optimize budget allocation and maximize efficiency.
OASIS: the AI-based marketing tool
Impact AI’s flagship product, OASIS, is designed to revolutionize digital marketing by optimizing budget allocation across different media channels. The tool analyzes past ad performance data and recommends the optimal media mix to align with KPIs and business goals. This supercharged budget portfolio aims to improve ad effectiveness, make every penny count, and empower businesses to make smart, data-driven decisions.
Impact AI is at the forefront of technological advancements in the fintech space. OASIS stands out for its no-code interface, which allows users without technical expertise to leverage its powerful capabilities. The tool supports customizable analytics and real-time insights into advertising KPIs such as installs, acquisitions, and revenue. By addressing the complexities of budget management across multiple digital channels, OASIS attempts to fill a significant gap in the market, where existing AI solutions focus primarily on conversion tracking rather than budget planning. OASIS also provides a data infrastructure service that automatically aggregates performance data from various advertising media platforms.
With the backing of leading investors such as Meta Marketing, KAIST Ventures, TAP Angel Partners, and Pathway Partners, Impact AI has a solid financial foundation. The company’s CEO, Minhyung Lee, leads a talented team of experienced professionals from renowned marketing agencies such as WPD Korea and Petition Network. Since this year, Jonathan Lee, formerly of WPP Korea, has been leading the efforts to achieve results in the advertising field through AI as CBO. The 10-person team includes six engineers and three managers, supported by advisors with deep expertise in the advertising industry.
Proven success and future ambitions
Impact AI’s solutions have been successfully applied across a variety of industries, including IT services, electronics, and finance, demonstrating their versatility and effectiveness. Notable use cases for Impact AI include a mobile access campaign that shifted budget from Facebook to Google, resulting in significant improvements in KPIs, and an online comic book advertising campaign that adjusted the media mix to achieve a 16% increase in KPIs.
The company offers flexible pricing models, ranging from a basic advertising dashboard to premium and enterprise options that include AI and analytics models, as well as consulting services. With aggressive revenue goals set for the coming years, Impact AI plans to reach $35 million in revenue by 2024 and continue to upgrade and expand its product features.
Impact AI’s commitment to revolutionizing digital marketing through advanced AI technologies positions it as a major player in the fintech and advertising industries. By providing businesses with the tools to make data-driven decisions and optimize their ad spend, Impact AI is paving the way for smarter, more effective advertising strategies in an increasingly complex digital landscape.
Since this year, Impact AI has been at the forefront of the industrialization of AI not only in advertising but also in the optimization of financial portfolios, achieving significant results. Recently, it received the Technology Innovation Award in the Portfolio Optimization category from Money Today.
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