Bangalore: Hypergro, a pioneer in AI-powered advertising infrastructure focused on hyper-personalized video ads, has been selected for Google’s Startups Accelerator: AI First (India) program. This milestone places Hypergro among an elite group of 20 Indian startups selected from over 1,030 applicants for the first cohort of this groundbreaking accelerator.
Announced in April 2024, the startup accelerator is designed to support startups that integrate artificial intelligence, machine learning, and cloud technology into their core business practices. Selected startups will receive three months of equity-free support, including exclusive training, cloud infrastructure credits, and mentorship from industry leaders and Google.
“We are thrilled and honored to be a part of Google’s AI-focused accelerator program,” said Rituraj, CEO, Hypergro. “This opportunity will not only provide us with invaluable resources and mentorship, but will also enable us to scale our innovative AI-powered solutions to new heights, helping brands and the mission of IndianAI.”
Hypergro addresses key challenges facing advertising companies, such as high customer acquisition costs (CAC), lack of data and infrastructure for hyper-personalized ads, and operational inefficiencies. The company’s AI-powered product offers hyper-personalized ad creation, precision targeting, improved ROAS, and cost-effective solutions.
The company has partnered with over 70 brands, including several from Shark Tank India. Key investors backing Hypergro include Silverneedle Ventures, TDV Partners, Huddle, Upsparks, VentureCatalysts, FiiRE, and Dholakia Ventures, along with leading angel investors Arjun Vaidya, Ankit Kedia, and Rajesh Sawhney.
Google’s accelerator program will provide Hypergro with critical training on building responsible, human-centric AI solutions, access to Google’s mentor network, technology credits, and cutting-edge AI tools. This support will be critical to advancing Hypergro’s mission to revolutionize the advertising landscape through AI and IndianAI’s mission.
