Camille Nicita has played a major role in Human8’s journey, first as CEO and owner of Gongos, Inc., a US-based company (acquired by Human8 in 2022), and then as Global CEO of the group. Under her leadership, Human8 has successfully developed globally integrated practices and further aligned Human8’s ten businesses (InSites Consulting, Direction First, Columinate, eÿeka, Join the Dots, ABN Impact, Answer, Space Doctors, Gongos and Happy Thinking People).
Reflecting on her tenure, Nicita said, “It has been an honor to serve as CEO of Human8, executing on our strategy to transition to a globally aligned and connected insights consultancy. Now it is time to take the next step, truly optimizing our global offering to best meet the needs of our clients in an industry that continues to rapidly evolve. With his breadth and depth of industry experience, we are thrilled to welcome Tim to the company.”
Guiding Human8 into the future
Tim Wragg, new CEO of Human8
Tim Wragg has over 25 years of international experience in the insights industry, having held senior leadership roles at leading global research companies. He has served as CEO and Global Client Director for Millward Brown in Europe, CEO of Kantar’s Insights, Analytics and Brand Strategy businesses in the US and most recently as CEO of Hall & Partners (recently acquired by Escalent alongside C Space). Wragg’s global expertise in optimising the complex combination of research, consulting and digital transformation, combined with his passion for AI, make him the ideal leader for Human8 as the company navigates its next evolution.
“We are at a pivotal moment in our industry, marked by a major transformation in AI,” said Wragg. “I am excited to join Human8 and lead this talented team as we continue to innovate and deliver exceptional insights to our customers. Together, we will build on the strong culture Camille has established and advance our global ambitions.”
Strengthening global presence through AI innovations
Human8’s recent global rebrand reflects its commitment to putting human connections at the heart of its operations. The unified portfolio, focused on people communities, proximity and consumer activation, brings together a creative, intelligent and ambitious group of over 700 people across APAC, EMEA and North America.
Human8 strongly believes in using technology to gain a deep understanding of the human. With innovation in its DNA, Human8 is also at the forefront of AI advancements in the analytics and insights sector. The company enables employees to collaborate with generative AIimproving project efficiency and providing more actionable insights. Proprietary AI research assistants and AI-based innovation toolssuch as the Insight Reframing Canvas, illustrate Human8’s commitment to integrating AI to support and amplify human creativity, insight and consultative skills.
“Human8 is leveraging AI to revolutionize the experience of its employees and customers,” said Annelies Verhaeghe, Platform Lead at Human8. “By combining the power of AI with a deep understanding of customer needs and real human data, we deliver insights that truly make a difference.”
