Manila, Philippines – With the majority of businesses today embracing the use of AI, it’s no surprise that AI has established itself as something that will endure and make even more inroads into the engagement space. customer. Additionally, in an industry where demand for AI continues to grow, harnessing it to improve customer engagement is now seen as a vital requirement for businesses to thrive in the digital age.
To help marketers unlock the potential of AI in customer engagement when it matters most, MARKETECH APAC returned with an exclusive webinar on January 24 titled “What’s NEXT 2024: Customer engagement in Asia»which aimed to provide marketers with valuable insights on how to properly integrate AI into customer engagement.
To get things started, Ranya Arora, Senior Strategic Business Consultant at Brazehighlighted in his keynote presentation that this impact brought about by AI in marketing has led businesses and marketers to adapt alongside it, with the emergence of marketing teams dedicated to AI as well as the predominance of AI-powered campaigns, all to ensure personalized campaigns and streamlined experiences that significantly boost customer satisfaction and loyalty.
According to Arora, the speed at which marketing has adopted and integrated AI has now transformed it into something it is synonymous with, with 76% of CMOs saying generative AI will change the way marketing works.
For her, marketers should focus on three key roles of AI in customer engagement: (1) increasing relevance by making experiences personal on each channel by tailoring content to each customer based on their preferences , its attributes and behaviors, (2) increase efficiency by automatically testing and optimizing campaigns for their best performing version, and (3) increase efficiency to facilitate routine tasks to spend more time time to formulate strategies and creative approaches.
In the meantime, Jia Ling Lim, Deputy Head of Marketing and Partnerships at BeLive Technology; Rolly Pane, Managing Director for Indonesia at Clozette; Saniya Dhingra Agarwal, Head of Customer Experience at foodpanda Singapore; And Chris Martin Alarcon, Head of Content and Community Management at Home Credit Philippines also provided its industry perspective on the benefits AI can bring to improve customer engagement strategies during a panel discussion.
Marketing executives from different industries and countries also provided advice on how AI can be leveraged to track customer behavior and personalization through data insights, how to overcome obstacles in the process of using AI for customer engagement, as well as its future potential.
To summarize, the insights provided by the webinar served as a guide for marketers to properly set up and use AI tools more effectively to improve their customer engagement strategies, paving the way for them to flourish businesses and brands with the help of AI. .
The webinar, titled What’s NEXT 2024: Customer engagement in Asia is produced in partnership with customer engagement platform Braze. It brought together over 100 participants from across Asia, from leading brands such as 2GO, Bounty Fresh, Carousell, Johnson & Johnson, Mercedes Benz and Shiseido, among others.
If you missed the event, you can register HERE to obtain your access on request.
