September 4, 2024
In this episode of the SparkCast, marketing artificial intelligence, Aby Varmafounder of Spark Novussits with the guest Jessica HrehaHead of AI Marketing Strategy and Transformation at Jasper. The conversation turns to Jessica.
inspiring journey from her time at VMware to her leadership role at Jasper, where she drives AI adoption in the enterprise. They discuss practical strategies for marketers to become AI evangelists in their organizations, highlighting the potential
of AI in transforming workflows and delivering tangible results.
Topics covered:
- Jessica’s AI Journey: From leading the Marketing AI Council at VMware to joining Jasper, Jessica shares how her role evolved into becoming the champion of AI in marketing.
- AI Adoption in Large Organizations: Jessica shares how she drove AI adoption at VMware, including overcoming challenges like skepticism, governance, and compliance
- obstacles.
- Impact of AI: They explain how companies like Morningstar, VMware, adidas and many others have achieved significant cost savings, increased production, time savings and productivity gains through the integration of AI.
- Strategies for Marketers to Advance AI in Their Organizations: Jessica provides a roadmap for marketers to advance AI adoption, including building teams, gaining executive sponsorship, and defining use cases.
- Jasper’s role as a marketing AI tool: They explore Jasper’s ability to scale content creation and enable personalized, data-driven campaigns.
Jessica Hreha is the AI Marketing Strategy and Transformation Lead at Jasper, where she helps enterprise clients adopt AI and innovate in marketing. Previously, she led the AI Marketing Council at VMware. https://www.linkedin.com/in/jessicahreha/
Aby Varma is the founder of Spark Novus, a company focused on marketing transformation through the adoption of AI and AI-enabled marketing services. As an experienced marketing executive, Aby helps businesses navigate the complexities of digital transformation through AI-enabled strategies. https://www.linkedin.com/in/abyvarma/
Article from MarketScale.
