How to Promote AI in Marketing Episode Number: 13

AI is rapidly transforming dozens of industries, and marketing is no exception. As businesses look for new ways to optimize operations and improve customer engagement, AI offers powerful tools that can revolutionize marketing strategies. ForbesAbout 84% of marketing organizations have adopted and are working to promote AI and use it to improve customer personalization.

With AI’s potential to reshape how businesses operate, the question is: How can marketing teams effectively integrate these technologies to drive growth and innovation?

In a new episode of “Sparkcast on artificial intelligence in marketing,” host Aby Varmafounder of Spark Novusexplored the intersection of AI and marketing with Jessica HrehaHead of Marketing AI Strategy and Transformation at JasperDuring the segment, the two discuss Hreha’s journey from VMware to Jasper, exploring the role AI played in transforming marketing strategies and operations at VMware, and how those learnings are being applied at Jasper.

Some additional talking points they explored were:

• How initial skepticism about AI grew into a company-wide initiative, starting with a small AI council and expanding to a global marketing team of over 765 people using Jasper tools.
• The obstacles faced when adopting AI technologies, such as resistance to change and fear of the unknown, and how VMware’s AI Marketing Council successfully overcame these obstacles.
• How Jasper’s AI tools helped VMware dramatically reduce agency costs, accelerate content production times, and improve the overall quality of marketing materials.

Jessica Hreha is responsible for AI marketing strategy and transformation at Jasper. She is a seasoned marketing professional with experience in digital marketing and automation. Prior to joining Jasper, she led VMware’s global on-demand content strategy and was instrumental in integrating AI tools to improve marketing operations. Hreha holds a certificate in AI, Digital Marketing, and Automation from Kellogg Northwestern’s Executive Education Program and has been a strong advocate for responsible AI adoption in the enterprise.

Article by Alexandra Simon.