AI tools and writing assistants like ChatGPT are booming, making it faster and easier to generate textual content like blogs, press releases, and even presentations. The resulting influx of AI-generated content begs the question: how will Google handle this type of content? Will brands and creators be penalized for using AI? The answer, like many things with Google, is a little more complex than a simple yes or no.
Instead of judging content based on how it was created (AI or human), Google judges the quality of content regardless of who wrote it. After all, content written by humans can be just as poor.
So how is quality measured? Google searches for quality signals via EAT (Experience, expertise, authority and trust). He wants content that reflects real knowledge and helps researchers find the information they’re looking for quickly and easily.
Google Updating useful content attempts to eliminate low quality, unoriginal and unnecessary content from its results. These updates give us valuable information about what Google values (and devalues) when deciding what content to rank.
Here is how to avoid common pitfalls of poor contentand above all, the potential of AI to amplify it.
