“Infosys’ expertise in cutting-edge technologies makes them the ideal partner to help us shape the future of electric motorsport,” said Jeff Dodds, CEO of Formula E. “We are excited to work with them to deliver exceptional experiences to our global fans. further base and strengthen Formula E’s position as a leader in sustainable and digitally driven sports. Infosys’ commitment to sustainability and innovation aligns perfectly with our vision, and we are confident that this collaboration will break new ground in our key focus areas.
In addition to fan engagement, the partnership will enhance the live race viewing experience. Use Infosys IA Topaz Suite, real-time analytics and driver statistics will be provided during races to give fans deeper insights. Generative AI will power these visualizations and data points while racing.
Sustainability is also a key focus area that the partnership aims to address, to help Formula E achieve its goal of reducing its carbon footprint by 45% by 2030. Infosys will apply AI to improve data tracking carbon, reporting accuracy and ultimately set new standards for environmental assessments in motorsport.
“Infosys has built and nurtured several strategic sports collaborations globally,” said Sumit Virmani, Executive Vice President and Global Head of Marketing at Infosys. “We are now delighted to partner with Formula E, a visionary motorsport series that shares our passion for sustainability and AI-driven innovation. This strategic collaboration will showcase our prowess in AI, digital and analytics, enhancing the fan experience, while reinforcing Formula E’s sustainability goals. Together, we aim to redefine possibilities electric motorsport.
