Welcome to another ASBN-exclusive edition of The roadmap, with host Ted Jenkin. Every week, Jenkin interviews the brightest and most talented CEOs and entrepreneurs from around the world who have grown and exited their companies. In this episode, Jeff Pedowitz, CEO of The Pedowitz Groupshares his insights on how businesses can effectively implement AI for their marketing strategies.
Recently, the world has been transcended by the idea of implementing artificial intelligence in the workplace. However, Pedowitz Group helps clients use technology to increase revenue and customer engagement, and AI has been a major contributor to the technology’s success.
Key takeaways
1. Regarding how entrepreneurs can commercialize AI, Pedowitz suggests: “AI is a generational force, just like the Internet and the smartphone; This is a 20-year project in which AI will transform absolutely every aspect of business, and even our personal lives.
2. Marketing is already at the forefront of using AI, with 70% of marketing organizations experimenting with it. For entrepreneurs who want to invest $20 per month to try the premium version of the software, ChatGPT is a great place to start. Pedowitz believes that “grammar, plus AI, will make you a world-class writer overnight.”
3. Pedowitz suggests that entrepreneurs interested in the more advanced level of AI for marketing should consider using the Jasper platform. He adds: “Jasper is specifically trained for marketing; its model is to write all types of blogs, announcements, emails and white papers, and it will serve you much better.
4. Although having a website is essential, the content you put on it should be different from what you put on each social media platform. But it’s not so much about the content you deliver as it is about who your target audience is, where they get their information, and how you deliver the right content on the right channel.
5. AI is a great tool for creating outlines and structures to guide you through certain processes. However, it is essential to remember that AI must be treated as a muse, that is, it must be used and verified. Each new iteration of technology presents challenges, which is why every business must take the necessary steps to protect its information.
“It’s important to reach the right audience through the appropriate channels because people consume information in different ways.” –Jeff Pedowitz.
