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If you’re looking for ways to improve your company’s content strategy and bottom line, you’ve probably considered using AI tools. These tools can improve your team’s productivity, allowing you to create more content in less time.
AI writing has been a big topic of discussion since ChatGPT launched in November 2022. Just two months after its launch, the company has set records to have the fastest growing user base in history after accumulating 100 million users.
However, there are serious concerns about AI copywriting, and you may be wondering if using this content will impact your company’s search rankings. Let’s take a look at how AI-generated content works and whether or not you should use it.
Related: How Can AI Improve SEO?
What is AI writing?
AI writing involves the use of artificial intelligence to create various forms of content. For example, you can use AI writing tools to create blog posts, social media content, landing pages and product descriptions.
AI software does not replace human writers; this improves your productivity so you can create content faster. Researching and writing an article from scratch can take hours, but AI tools can significantly speed up the process.
However, the exact capabilities of AI software vary depending on the platform you’re using, and some tools will be better for different types of content.
Can AI writing hurt your search rankings?
One of the biggest questions about AI writing is whether it will help or hurt your search rankings. According to Googlethe answer is no, assuming you use AI tools to create high-quality original content.
Google ranks content based on EEAT: expertise, experience, authority and trust. Google focuses on the quality of the content produced, not how the content is created. If you use AI writing tools to create unique, useful and relevant content for your audience, it will not negatively impact your search engine rankings.
The problem is that AI writing may not meet these requirements on its own. So it helps to first understand how AI writing works and the pros and cons of using these tools.
Related: How to Leverage AI to Boost Your SEO Efforts and Stay Ahead of the Competition
Benefits of AI Tools for SEO
Here are some of the biggest benefits of using AI tools for your content production:
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Improves efficiency: AI tools automate monotonous tasks like proofreading and SEO, allowing you to create high quality content faster. This is especially useful for businesses with small teams and a smaller marketing budget.
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Create high-quality content: AI writing tools can detect grammar and spelling errors and improve the readability of your content. It can detect long sentences and awkward transitions between paragraphs and adjust the tone and style of your content.
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Optimize for SEO: Using AI writing tools can complement your SEO Strategy by identifying the right keywords and phrases for your target audience. It can also integrate these keywords into your content in a way that feels natural.
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Data-driven insights: AI software provides data that will help you better understand your audience and engagement. This can help you spot gaps in your content strategy and continue to make improvements over time.
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Train the software: You can actually train AI software on your writing style and preferences, which will help it generate content that matches your brand voice. If you give consistent feedback to the software, it will learn from its mistakes and improve over time.
The limits of AI writing
Many people have expressed legitimate concerns about AI writing. Here are some of the main disadvantages to consider:
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Maintain a single voice: AI often produces well-written but not very original content, lack of creativity and fails to connect with your audience. Producing a high volume of low-quality content will not benefit your business.
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Information may be inaccurate: AI software does not understand nuance or context and is prone to inaccuracies. So you will need to check everything that AI writing tools produce.
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Risks of over-optimizing your content: There is also the danger of over-optimizing your content for SEO, which can make it look unnatural.
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Ethical concerns: When using AI writing tools, you worry about plagiarism because the software can produce content that is too similar to something that has already been written.
Related: The Complete Guide to Effectively Using AI Writing Tools in Content Marketing
How to integrate AI writing into your SEO strategy
AI writing has improved significantly and it is possible to use these tools to create quality content for your audience. If you choose to use AI writing tools as part of your content strategy, be upfront about it with your audience. It seems counterintuitive, but telling your audience that you use AI tools will go a long way in building trust.
It is also important to understand the limitations of AI so that you can use these tools in the right way. For example, AI writing tools can automate processes that used to take a lot of time, like developing outlines or researching keywords.
The software can help you create content, but it cannot fact-check your article. Creating inaccurate content will harm your brand’s credibility, so you should always evaluate it for readability, errors, and accuracy.
Most importantly, AI can’t create content with a single perspective: only you can do that. AI writing tools are intended to help you create content, don’t replace yourself quite. Use the software for inspiration and to jump-start the content creation process.
