Artificial intelligence (AI) has become a staple in many areas of marketing, offering a range of innovative tools that can be extremely beneficial to any marketing team.
In November, popular beverage company Coca-Cola launched a series of new Christmas ads created with AI, according to Forbes. This took the internet by storm, causing the company to face backlash from some and praise from others for using the new tools offered by AI.
Although video and photo generation is one of the most used AI capabilities, there are many different uses for marketing teams.
Major social media companies such as Meta, TikTok, and Twitter (now known as X) all use AI to track user engagement and data. According to an article from ICUC SocialAI-powered algorithms analyze user behavior, preferences and interactions to deliver personalized content and advertisements, ensuring the right content reaches the right audience.
Additionally, AI has been proven to help track data analysis, which minimizes human errors. The article states that AI can track, record and analyze data from a marketing campaign. Whether through social media or other forms of advertising, it can help marketing teams decide whether they need to change their approach based on the effectiveness of their strategy. campaign. After analyzing purchasing patterns to recommend products, AI can develop prediction numbers that can be used as target numbers for a marketing campaign, ensuring that the goals set by the marketing team are exceeded.
Overall, AI has revolutionized marketing, providing unprecedented opportunities for innovation, creativity and efficiency. Although its full potential is still unfolding, marketing teams that embrace AI and adapt to its technology are poised to thrive in an ever-changing landscape.
TJ Deneault can be reached at thomas.deneault@student.shu.edu.
