Innovative technologies are paramount to helping businesses differentiate themselves and increase sales in today’s customer journey. With the rapid advancement of Artificial Intelligence (AI)Retailers now have more power than ever to expand their reach, captivate shoppers and streamline their business operations.
Like many furniture retailers To address changes in consumer behavior due to inflation and high interest rates on real estate, AI in digital marketing can be the tool that keeps their business afloat and allows them to scale.
Although there are many ways to furnish a home E-commerce Retailers can leverage AI, this technology is particularly useful in improving digital marketing strategies. With this cutting-edge solution, brands can build stronger relationships with more shoppers while saving a lot of time and resources.
To help home furnishings brands prepare for success in today’s economic climate, we’ve compiled three ways AI can take their digital marketing efforts to the next level.
How to Integrate AI into Your Digital Marketing Strategy
1. Email and SMS Marketing
E-mail And text messages are two of today’s main channels for connecting with new and existing customers. However, with personalization becoming the norm, many consumers now have higher expectations for the messages that home furnishings brands send them.
Fortunately, AI offers a powerful solution that allows businesses to effortlessly create personalized email and SMS communications.
For online retailers, this type of AI integration is becoming increasingly accessible. Those who host their online store on BigCommerce can use the platform’s partnership with leading AI technologies, such as Klevu. With Klevu, home furnishings retailers can create personalized product recommendations based on shopper-specific data. When paired with KeyboardThis information can help create personalized email and SMS communications.
Klaviyo allows businesses to create personalized messages, streamline their business operations, and, through its AI functionality, help them learn how to target shoppers more effectively. Home furnishing retailers can use this cutting-edge technology to create email flows and segments, write compelling subject lines, A/B test personalized campaigns, and much more.
“We used to randomly select bestsellers from the last 90 days for transactional emails, and since making AI-based recommendations, we’ve seen a 200% increase in revenue. AI recommendations have also allowed us to automate many of our email campaigns, saving the team a lot of time,” says Richard Bell, President and Owner of Until.
2. SEO strategy
A robust one SEO strategy It is necessary for home furniture retailers to effectively direct anyone searching for similar products to their online store. This will help their site rank higher in search engines, making shoppers more likely to choose their store over a competitor’s.
Creating and maintaining an SEO strategy is a full-time job. With AI, retailers can save a lot of time and money when optimizing their online store for SEO.
Businesses that host their eCommerce store on BigCommerce can take advantage of features like: BigAI Copywriter. With this tool, home goods retailers can generate SEO-optimized product descriptions that are in line with their brand’s tone. By incorporating relevant keywords, these descriptions can help improve search engine rankings and increase visibility.
BigCommerce also partners with other AI-powered content creation tools to help brands optimize their sites for SEO. With tools like AI EditorThey can create meta descriptions, FAQs, social posts, and blogs designed to increase organic traffic and position them as industry experts.
“We use a variety of AI writing and SEO tools that connect with each other and help create our blog content,” explained Brendan McCarthy, CEO of Design.
3. Paid advertising campaigns
In addition to leveraging AI for organic search optimization, retailers can use it to improve their paid advertising strategiesImplementing AI in paid advertising campaigns helps retailers achieve the best ROI by effectively targeting the most relevant audiences and managing their budgets.
Home furnishing retailers looking to maximize their return on paid advertising should consider tools such as AdRoll. AdRoll uses machine learning-based artificial intelligence to optimize auction prices and manage campaign budgets. It also analyzes data to identify and target the right audiences, ensuring the best campaign performance.
Beyond AI, brands can explore other emerging technologies, such as augmented reality, to enhance their advertising campaigns. With tools like ThreekitsFurniture retailers can feature interactive product walkthroughs in their digital ads. Leveraging this augmented reality feature allows shoppers to see every angle of a product, leaving a lasting impression and making them more likely to click through to your online store.
The last word
AI is the way of the future.
Furniture retailers are feeling the effects of inflation and high interest rates on housing, making competition more intense than ever. To succeed in today’s market, retailers must embrace new technologies and study how to use them to drive sales.
Explore BigCommerce continuation of AI-based tools and partner integrations designed to drive engagement, streamline operations, and enable creative new ways to attract and convert buyers.
