Increase brand awareness
Meanwhile, cybersecurity company Crowdstrike’s 30-second commercial, titled “The future’ ran during the two-minute warning before halftime and showed how it uses AI for safety. The brand featured Generation AI security analyst Charlotte AI in the ad.
“The Super Bowl is an opportunity to bring the cybersecurity conversation to a mainstream audience,” Jennifer Johnson, CrowdStrike’s chief marketing officer, told ADWEEK. “This is a critical part of how we drive awareness and demand at the top of the funnel. »
Elsewhere, brands such as Bodyarmour’s regional Super Bowl ad have exploited AI’s unsettling and frightening imperfections by using AI-generated illustrations in their advertising. The Coca-Cola-owned sports drink featured scenarios of athletes with disproportionate body parts and unusual scenarios of football shooting into basketball hoops, ultimately demonstrating that the artificial is no substitute for the real.
Ultimately, marketers use Gen AI to help create emotionally resonant ads or to pre-test audience reactions to ads, Page said.
“This shift is indicative of the growing importance of AI, which is seamlessly integrated into the economic fabric, pop culture and beyond, enhancing the overall Super Bowl experience,” he added. .
