Partners with Snowflake to leverage Cortex AI to help marketers experience and deliver precise, personalized communications at unprecedented scale
SAN FRANCISCO, August 27, 2024 /PRNewswire/ — Hightouch, a leading composable customer data platform (CDP), today announced the launch of AI Decisioning, its new AI marketing product, as a native Snowflake application. AI Decisioning leverages Snowflake Cortex AI to enable enterprise brands to deliver more relevant messages and offers to each customer.
Introducing AI Decision Making
AI Decisioning is a human-in-the-loop AI product built specifically for businesses. Marketers provide the goal metrics they want to maximize, content variations, and strategic advice. Data teams manage access to all of their data in the AI Data Cloud, from customer behavior to product and offer catalogs. Then, AI Decisioning does the rest, continuously experimenting and learning the best ways to engage with each customer. AI Decisioning is built on your cloud data platform and integrates with your existing marketing platforms like Iterable, Braze, and Salesforce Marketing Cloud to engage with customers.
“When marketers create audiences for campaigns, they naturally group many individuals together based on broad generalizations and their best guess at customer behavior,” said Brian KotlyarMarketing Manager at Hightouch. “AI decisioning takes the guesswork out of determining the best messages to send to each customer so marketers can achieve their performance goals faster and with more certainty than ever before.”
AI Decisioning provides marketers and data teams with a self-service user interface to leverage their data using advanced machine learning (ML) models and is capable of leveraging any customer attribute and behavior (also known as “features”) in the AI Data Cloud. AI Decisioning is constantly experimenting and learning how to maximize goal metrics, which are also simple to configure in a self-service user interface. Ultimately, AI Decisioning uses a combination of cutting-edge reinforcement learning, LLM, and ML models to enable marketers to personalize every customer touchpoint at scale.
Hightouch is launching AI Decisioning as a native Snowflake application, making it easy for Snowflake customers to leverage their existing data in the AI Data Cloud. Similarly, AI Decisioning uses Snowflake Cortex large language models (LLMs) to analyze campaigns and surface insights within each company’s Snowflake instance.
“With innovative offerings like Snowflake Cortex AI and Snowflake Native Apps, customers have industry-specific AI at their fingertips,” said Adam KaufmanGlobal Head of Industrial Commercialization at Snowflake. “Hightouch AI Decisioning is the latest example of next-generation AI products that leverage this unique combination of innovation and are being implemented by companies across all industries within Snowflake.”
To see AI Decisioning in action, visit https://hightouch.com/platform/ai-decisioning.
About Hightouch: Hightouch is the leader in composable CDPs that enable businesses to activate their data warehouse to power personalized marketing and sales operations. Trusted by leading organizations including PetSmart, Warner Music Group, The NBA, Calendly, Spotify, and GameStop, Hightouch empowers everyone to deliver personalized customer experiences, optimize performance, and scale faster by leveraging data from across their organization.
SOURCE Hightouch
