Hi Auto, an Israeli developer of drive-thru voice AI technology, has unveiled its Voice AI Marketer toolkit, a comprehensive suite designed to leverage customer conversations for marketing purposes in quick service restaurants (QSR).
The new toolkit improves customer engagement and streamlines marketing efforts using AI to maintain brand consistency and optimize customer interactions.
The toolkit helps QSRs achieve their marketing and sales goals while fostering brand loyalty and ensuring a consistent customer experience.
High employee turnover in the QSR industry often leads to drive-thru customers interacting with numerous employees and experiencing inconsistent brand promotion.
Hi Auto’s toolkit addresses this challenge by allowing restaurants to manage menu offerings, perform multivariate testing, and use custom natural voices for direct communication with customers.
Hi Auto’s Voice AI Marketer toolkit offers dynamic upsell personalization, which adapts product suggestions based on factors such as time, location and weather. This allows for a more personalized customer experience.
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The toolkit’s multivariate experimentation functionality allows marketers to test conversation strategies in a controlled group of stores and apply scripts adjusted by marketing teams chain-wide.
The toolkit also includes options for natural and cloned voices, providing a unique and engaging command experience.
These features increase customer engagement by offering a more personalized interaction through the drive-thru.
Roy Baharav, CEO of Hi Auto, said: “While the operational benefits of voice AI justify adoption of the system, there is much more value to be unlocked for sales and marketing teams.
“That’s why we’re investing in the Voice AI Marketer Toolkit to provide organizations with the tools they need to realize the full potential of their drive-thru sales channel.
“Being the only company to date to deploy driving voice AI at scale allows us to identify opportunities and develop the right capabilities for our customers to maximize their return on investment. »
In August 2023, Checkers Drive-In restaurants in the United States adopted Hi Auto’s Spanish AI voice technology while driving after a successful two-month beta test.
The technology has since been expanded to more Checkers and Rally franchises.
