- Cutting-edge industrial solutions and AI innovations from the leader in digital mapping for businesses take center stage at CES 2025
- Vision of HERE’s next-generation “live” map to be presented to automotive, mobility and logistics companies
Amsterdam- ICI Technologiesthe global leader in digital mapping and localization technologies, is set to showcase the company’s latest innovations at CES 2025, following a year of robust business growth, customer success and technological advancements.
What’s new at CES 2025
HERE will showcase various customers and cutting-edge technologies at CES 2025, including:
- Multi-LLM Guidance Solution, Gen AI: HERE announces a proprietary, generative artificial intelligence (AI) vehicle guidance assistant. This cutting-edge solution leverages multiple generative AI Large Language Models (LLMs) to provide location-based advice based on natural language. AI-based capabilities are suitable for the automotive industry’s construction of software-defined, connected, electric and automated vehicle systems. HERE AI Assistant will also be available to logistics and fleet managers to improve driver safety, route optimization and improve estimated time of arrival (ETA) calculations.
- Real-world automated driving simulation: HERE, alongside a leading cloud provider, introduces an advanced driver assistance and automated driving simulation tool that combines AI models, natural language processing and high-definition 3D map data to create real driving scenarios. This is essential training data for OEMs to bring automated driving systems to market.
- Unified mapping architecture for the SDV era: HERE demonstrates how it provides automakers with a unified mapping architecture for the software-defined vehicle (SDV) era. Rich in detail and semantically aligned, the HERE integrated mapping platform efficiently powers the growing number of vehicle functions that depend on high-quality location data.
- High-precision road models for advanced driving: HERE announces, in partnership with a leading automaker, the use of HERE’s high-precision lane-level map data to power advanced driver assistance and automated driving features. More than 53 million vehicles from multiple automakers, sold in Europe and North America, use a HERE map for advanced driver assistance and automated driving use cases.
- Cutting-Edge EV Concept Vehicle Support: HERE powers multiple in-vehicle systems and location-based applications into a trendy EV concept vehicle that is ready for market. The software-defined vehicle uses the HERE unified mapping architecture for state-of-the-art visualization, electric vehicle range management and augmented reality functionality.
HERE sets the industry standard in 2024
HERE enters CES after a landmark year of innovation and growth:
- Launch of the new corporate strategy: Building on its industry leadership position, HERE has updated its growth strategy to focus on advancing a next-generation, AI-powered “live” map for customers across the globe. automotive sector and several sectors. The strategic benefits of the new strategy include user experience innovation, reduced implementation complexity, faster time to market and lower total cost of ownership.
- Growing customer order book: With an order book of €4.4 billion, HERE remains well positioned to be the supplier of choice in the era of “live” SDV cards.
- Leadership in the automotive market: More than 70 brands from more than 30 global automakers have selected the ICI ISA card to comply with the European Intelligent Speed Assistance (ISA) regulation. More than 53 million vehicles today rely on HERE maps for advanced driver assistance systems (ADAS) and automated driving functions. HERE location data and software services are now used in 220 million vehicles worldwide.
“CES is a fantastic venue to demonstrate how our products enable leading global brands to deliver exceptional customer experiences, including the future of the software-defined vehicle,” said Mike Nefkens, CEO of HERE Technologies. “In 2024, HERE continued its strong financial growth, solidified our leadership among industry analysts, and brought cutting-edge location technology to customers around the world. We look forward to building on this momentum at CES 2025 and showcasing our customers’ innovation.
HERE is backed by a group of world-class shareholders, including Audi AG, BMW Group, Mercedes-Benz Group AG, Intel Corp., Mitsubishi Corp., Nippon Telegraph and Telephone Corp. (NTT) and Pioneer Corp.
HERE’s customers include nearly every global automaker, leaders in e-commerce, transportation and logistics, and public sector agencies around the world. HERE is the global market leader in automotive-grade maps designed to power navigation, advanced driver assistance, electric vehicle and automated driving systems.
Visit booth #3500 in the West Hall at CES 2025 to see how HERE is building its next-generation “live” map and location-based services to transform automotive, logistics and mobility innovations. Contact details below for media inquiries. To learn more about HERE at CES 2025, visit https://www.here.com/learn/events/ces-2025
Media contacts
Jordan Stark
+1 312 316 4537
jordan.stark@here.com
Dr Sébastien Kurme
+49 173 515 3549
sebastian.kurme@here.com
About ICI Technologies
HERE has been a pioneer in mapping and location technology for nearly 40 years. Today, HERE’s location platform is recognized as the industry’s most comprehensive, powering location-based products, services and personalized maps for organizations and businesses around the world. From autonomous driving and seamless logistics to new mobility experiences, HERE enables its partners and customers to innovate while maintaining control of their data and preserving its confidentiality. Find out how HERE is moving the world forward on https://ici.com.
