HDFC Life, one of India’s leading insurers, successfully organized its first edition AI Daydemonstrating its commitment to leveraging artificial intelligence (AI) to improve customer experience, drive growth and empower employees.
The event showcased cutting-edge solutions from HDFC Life’s in-house data labs and key partners, showcasing the transformative role of AI in life insurance.
Deliver value to the customer
HDFC Life’s AI-based systems focus on:
- Customization: Offer tailored product recommendations to meet individual customer needs
- Effective delivery: Faster query resolution and claims processing with AI-powered automation
- Risk management: AI models for accurate risk assessments, enabling customers to make informed decisions
Sales analytics like the Pre Approved Sum Assured (PASA) program, partner site analytics models, and SalesTap-Nudge Engine help deliver faster, more personalized experiences, delivering long-term value to customers.
Empower employees to innovate
HDFC Life explores AI tools to improve service quality and drive data-driven decision-making through service analytics such as early claims prediction, bad sales predictor, 13th Monthly Persistence, Automated Underwriting Engine, Health Risk Calculator, Early Reminder Calls, Claims & Complaints Dashboard, and Frontline Sales Hiring Model.
Innovative partnerships
Technology partners including Microsoft, Greylabs.ai, salesassist.ai and Trupeer.ai demonstrated AI-powered solutions that improve customer service and improve business agility.
Event Highlights:
- Live demonstrations of AI-powered sales and service innovations by the HDFC Life Data Labs team, showcasing real-world applications of AI in life insurance
- Instructive sessions on Generative AI And Google Business Tagillustrating how these technologies are driving innovation in customer interactions, product development and service delivery.
- Networking opportunities for employees and partners to collaborate on AI-driven initiatives and explore future possibilities for customer-centric innovations.
Vineet Arora Business Director – Distribution, Data & Technology, HDFC Life commented, “Our AI Day demonstrates HDFC Life’s leadership in leveraging AI to deliver unparalleled value to our customers and drive sustainable business growth. We are committed to providing innovative, customer-centric solutions that not only meet today’s needs, but also anticipate tomorrow’s challenges.
HDFC Life’s AI initiatives are also aligned with the company’s sustainability goals, such as reducing paper consumption by automating documentation and workflows. Optimize energy consumption by streamlining operations, thereby leading to a lower carbon footprint and supporting sustainable business practices by minimizing operational inefficiencies and contributing to broader environmental goals of reducing waste and improving efficiency. resource efficiency.
