Halda introduced AI SEO, a tool designed to help college and university enrollment marketers optimize website content for AI-powered search platforms.
The new feature aims to help institutions fill content gaps, improve the accuracy of their AI-generated summaries of their content, and ensure prospective students receive relevant and accurate information about programs and services .
AI SEO is suited to the evolving landscape of search engine optimization, which now involves adapting content to modern AI tools like ChatGPT and Claude. These platforms summarize institutional information directly for prospective students, raising the question of how accurately they represent each school’s offerings and mission. Halda’s tool allows marketers to understand how AI interprets content on their website and make adjustments to better meet students’ needs.
AI SEO allows listing marketers to directly manage how their content appears in AI search summaries, providing data-driven insights and helping to correct missing or outdated information without IT assistance. Using this tool, marketing teams can strategically plan content to better meet student interests and improve engagement.
Halda’s AI SEO tool is part of a broader platform designed to streamline enrollment marketing, allowing institutions to effectively monitor digital engagement and focus on content that resonates with prospective students .
“In an AI-driven world, Halda AI SEO is redefining what SEO means for higher education,” said Jon Grover, vice president of product at Halda. “As traditional approaches become insufficient, institutions must ensure their content is intentionally designed for AI synthesis. Without a proactive strategy enabled by AI SEO, schools risk losing potential students who find answers in search engines without ever visiting the institution’s website.
