GrowthLoop has launched ‘The Loop’, a Software as a Service (SaaS) platform that uses artificial intelligence (AI) to explore the data cloud and reveal the business impact of marketing. The Loop is designed to provide marketers with insight into how specific marketing channels and audiences directly affect business results.
The platform securely applies AI to data from marketing channel results, customer interactions and sales performance to uncover campaign insights and future recommendations. Unlike traditional customer data platforms (CDPs), The Loop applies AI to the data cloud, providing a holistic view of all campaign performance data, audience data and sales results.
“The Loop is an absolute game changer for marketers,” said Rebecca Corliss, vice president of marketing at GrowthLoop. “For the first time, marketers can see the sales they’re generating for each audience on any channel or campaign and make improvements based on what generated money, not just clicks .”
The Loop is designed to help marketing teams leverage AI to accelerate their ability to learn, execute and improve marketing value. The platform sits atop leading data clouds including Google Cloud BigQuery, Snowflake, Databricks and Amazon Redshift, which act as a single source of truth for enterprise data and ensure complete data security across these environments.
“The Loop is revolutionizing the marketing function. Previously, marketing teams were faced with a myriad of fragmented systems and data, which was like navigating a complex journey with a fuzzy map. With our new approach, it’s like a guide experienced joins the expedition, providing deep insights that enable smarter, more informed decisions,” said Chris O’Neill, CEO of GrowthLoop.
The Loop’s application of generative AI on comprehensive data sets provides marketers with the insights they need to make strategic decisions and optimize their campaigns.
“Digital marketing has always been malleable, but the process of testing ideas, extracting data and achieving results has always been slowed by technical bottlenecks,” said Scott Brinker, digital marketing industry analyst. data and marketing technologies and editor-in-chief of chiefmartec.com. “The Loop accelerates the entire campaign process, democratizing it from idea to execution. Instead of running 10 experiments a year, we can now run hundreds and achieve exponential success. This type of technology does not does not replace marketers; it eliminates the technical aspects that have held us back.
The Loop is available now and will be featured at GrowthLoop Live on October 1st.
