2023 was also the year we started to see how generative AI is making a difference for small and medium-sized businesses, giving them new tools to grow, get things done and generate new sources of revenue. income. For the first time, business owners used AI tools like Gemini to create advertising campaigns and reach new customers in Performance Max, respond to customers faster and produce useful business insights in minutes, at instead of a few hours.
This is just the beginning. AI-powered tools will continue to help businesses and communities unlock more productivity, creativity, and opportunity in the years to come. Actually, 82% of small business leaders who are already using AI say it will improve their company’s productivity over the next two years.
Adopt new technologies to grow
Many companies have already experimented with AI tools to grow their business. Take the example of Wisecut co-founder and CEO Ivo Machado, who left his native Brazil eight years ago to pursue new opportunities in the United States. Ivo was working in video editing to pay the bills when he started exploring AI and thought, “What if there was an algorithm?” Who could make these editing decisions for you in minutes instead of hours? » Ivo turned to his brother Vicente, a software developer, and they launched Wisecut in Miami in 2019. They used Google search to grow their customer base, participated in Google Latin American Founders Fund for Startups, and in 2023, they increased their users by 4,000% and tripled their workforce. Today, half a million creators use Wisecut’s AI features to save countless hours by automatically cutting and editing, adding subtitles, and much more.