Diving brief:
- Google has overhauled its Google Shopping platform with the help of artificial intelligence (AI) to improve its online shopping experience, according to a company blog post. The updates will be rolled out in the United States in the coming weeks.
- Among the new features is an AI-generated brief in a user’s search that will provide product recommendations and key information to consider. This experience also includes a virtual try-on feature powered by generative AI and augmented reality.
- New features also include a personalized feed featuring shoppable products and videos as well as a personalized deals page. Together, these updates could help woo advertisers ahead of the critical fourth-quarter buying period.
Dive overview:
Consumers are expected to spend nearly $300 billion on online sales this holiday season, according to a Deloitte report. With new AI enhancements to its Shopping platform, Google could boost advertiser interest during this crucial time. The move also allows Google to continue making AI a core part of its business.
Consumers shop on Google more than a billion times a day, using its features to virtually try on clothes, compare prices, and use Google Lens to buy products they might see in the wild, according to Google’s blog. Google. The new Google Shopping product has been rebuilt with AI enhancements to combine the 45 billion product listings in Google’s Shopping Graph with its Gemini AI models.
In the company blog, Sean Scott, vice president and general manager of Google Shopping, gave an example of buying a winter coat in the Pacific Northwest to explain how the new Google Shopping works . Using the query “men’s winter jacket for Seattle” would provide an AI summary of the best qualities of a coat for the climate, along with product recommendations and explanations of why they would be adapted to the needs of the researcher.
Other features include a more organized view of product types to consider, links to articles for more searches, and dynamic preference features such as product size and availability. Considering that some consumers may purchase products over a long period of time, Google Shopping will also make it easy for shoppers to pick up where they left off.
Google’s blog post also notes that the new tools are experimental and that results will be labeled as such “because this new experimental feature may not always get things right.” Users can provide feedback via the brief’s three-dot menu to help the AI improve. Google’s generative AI tools, particularly its AI Overview feature, including it turned out dubious recommendations when the company rolled them out earlier this year.
Google’s improvements to its AI-powered Shopping features come as the U.S. Department of Justice is in the process of doing so. finalize its recommendations to dismantle the companywhich was deemed an illegal monopoly by a federal judge. Google in progress AI plans are at the heart of these recommendationsaccording to The Verge.
