We’ve all had those magical shopping moments – finally discovering the product we’ve been looking for – it’s beautiful and we love the brand. But sometimes finding that connection between product and brand seems harder than it should be.
Today at Google Live Marketing, I’ve shared some of our most exciting new technologies for retailers that help you cultivate more of those magical moments. At a time when shoppers are inundated with options, we’re introducing new ways to deepen connections between shoppers and merchants through rich, compelling content.
View brand information at a glance
More than 40% of shopping queries on search mention a brand or retailer. This suggests that a key step in a buyer’s purchasing journey is learning more about your brand. Today, we revealed a new visual brand profile directly in search that delivers richer results for common shopping queries. On the new brand profile, we will highlight the information you provided through Google Merchant Center, as well as that from Google. Purchase Chart – to highlight your philosophy and your offer.
Our visual brand profiles are inspired by the business profiles we offer to local businesses on Search and Maps. Your profile will feature attractive product and brand images, videos, and customer reviews. Plus, we’ll display your current deals, promotions, and shipping policies front and center, in one convenient place for shoppers. Ads will continue to appear on the page with this new profile. We will roll it out in stages over the coming months.
