Practical, powerful tools help retailers fuel growth and evolve the customer experience
- New AI-powered generative conversational commerce solution lets retailers easily deploy personalized chatbots for online shopping
- Customer Service Modernization Solution Creates Personalized, Streamlined Experiences
- A new catalog and content enrichment solution helps retailers simplify and accelerate the tedious process of cataloging products and improve product discovery.
- Google Cloud’s flagship search technology for retailers, enhanced with broad language modeling capability to help shoppers more easily find and discover products.
- Google Distributed Cloud Edge, a leading hardware and software offering, helps retailers easily deploy, manage and scale AI applications and innovations across thousands of locations.
NEW YORK, January 11, 2024 /PRNewswire/ — Before FRN 2024the largest event in the retail industry, Google Cloud today launched several new AI and generative AI technologies to help retailers personalize online shopping, modernize their operations and transform in-store technological deployments.
Retailers today are considering new tools to make their operations more efficient, while creating the more personalized shopping experiences that consumers have come to expect. In fact, 81% of U.S. retail decision-makers feel the urgency to adopt generative AI, according to new search released today by Google Cloud.
“In just one year, generative AI has gone from a barely recognized concept to one of the most dynamic capabilities in all of technology and a critical part of many retailers’ programs,” said Carrie Tharp, vice president of strategic industries, Google Cloud. “With the ability to accelerate growth, improve efficiency, drive innovation, and reduce work, generative AI solutions are ready to deploy now, and Google Cloud’s recent innovations can helping retailers recognize their value in 2024.”
New generative AI capabilities and large language models to create personalized and useful online shopping experiences
The new one from Google Cloud conversational commerce solution, announced today, can enable retailers to easily integrate AI-powered generative virtual agents into their websites and mobile apps. Retailers can create virtual agents that can have helpful, nuanced conversations with shoppers using natural language and suggest product options based on a shopper’s preferences. For example, a virtual agent can chat with a buyer looking for a formal dress for a wedding and offer personalized product options based on preferred colors, type of venue, weather, matching accessories, and price. budget. Importantly, retailers can deploy these advanced conversational AI agents in weeks rather than months. This new solution can run on Google Cloud AI Summit or be integrated with a retailer’s existing catalog management applications.
Google Cloud today also presented a new LLM capacity in Vertex AI Search for Retail, a product that provides retailers with Google-quality search, navigation and recommendations natively integrated into their digital storefronts. Qualified retailers will now be able to customize an LLM based on their unique product catalog and buyer search patterns, which can significantly improve their ability to present products relevant to customer queries by better ranking potential products based on a given search term. For example, a U.S.-based home improvement retailer whose products are described online only in English could receive an LLM tailored to home improvement product searches in both English and Spanish, providing more product results. relevant to a wider range of consumers.
Generative AI Solutions to Transform Leading Retail Operations: Customer Service and Catalog Management
The new one from Google Cloud customer service modernization solution, announced today, can help retailers improve shopper self-service and engagement. This offering integrates with a retailer’s existing customer relationship management (CRM) system, and through it, a retailer can deploy AI-based agents who can help with tasks such as providing recommendations of personalized products, scheduling appointments or checking order status. It can also leverage Google Cloud’s advanced AI capabilities for language translation, helping to personalize the customer service experience. Additionally, retailers can use the solution to increase employee productivity with AI-driven summaries of customer conversations, a single interface to consolidate internal information, and real-time responses for representatives based on customer insights. retailer’s internal resources.
The customer service modernization solution can also help retailers and brands transform their underlying voice and chat technology infrastructures. It offers retailers the ability to manage multiple customer engagement channels simultaneously, such as email, text, phone calls and online chat, and switch between these channels during customer service interactions. Retailers can use this technology: when combined with Google Cloud’s data warehouse, BigQuery– to synthesize buyer sentiment across sources like online reviews, social media posts, customer comments, and discussions with customer service representatives.
The new one from Google Cloud catalog and content enrichment solution, also introduced today, can help simplify and speed up product cataloging, a time-consuming and costly process for many retailers. This includes creating and analyzing product images and descriptive text, then automatically generating content, such as product descriptions, product metadata, language suitable for search engine optimization (SEO) , And much more. For example, a sporting goods store’s merchandising team can use this solution to automatically put their entire product catalog online for the first time with complete and accurate product descriptions.
Modernize in-store technologies with a combined hardware and software offering
As retailers continue to invest in technology, they must increasingly use software, such as point-of-sale systems, as well as new AI and machine learning capabilities within those systems, with low latency or intermittent internet connectivity in physical stores. Locations. Additionally, many retailers want to extend the benefits of cloud applications to their POS at scale, with high levels of data security.
Google Cloud Edge distributed, Google Cloud’s fully managed hardware and software offering now has a retailer-focused setup to help brands deliver modern customer experiences powered by AI across thousands of locations with little or no internet connectivity. Retailers can save valuable IT resources with three small form factor servers managed by Google Cloud that can be easily installed in any store. With this product in a store’s backroom, retailers can do everything from collecting comprehensive store analytics to streamlining critical store operations.
The technology is also scalable, meaning retailers can keep an eye on deploying next-generation applications, such as AI-based solutions that enable seamless checkout experiences for shoppers, or that provide store associates with visibility into daily merchandise volume. Additionally, Google Cloud provides, deploys, operates and maintains hardware so retailers can focus on serving their customers.
Learn more at NRF 2024
Google Cloud’s three new generative AI solutions for retailers are all service-based, cloud-native AI solutions, available in Q1 2024. Vertex AI Search LLM for Retail is now available for qualified retailers in public preview with general availability. coming later this year. Google Distributed Cloud Edge for retailers will also be available to everyone in Q1 2024. NRF event attendees can learn more about the latest AI-driven innovations for retailers at Google’s event booth # 5606.
About Google Cloud
Google Cloud accelerates every organization’s ability to digitally transform their business and industry. We offer enterprise solutions that leverage Google’s cutting-edge technology and tools that help developers build more sustainably. Customers in more than 200 countries and territories turn to Google Cloud as a trusted partner to help them grow and solve their most critical business problems.
SOURCE Google Cloud
