The multi-billion dollar collaboration is expected to leverage Google’s cutting-edge AI technologies to accelerate Vodafone’s services, improve cybersecurity and deliver more advanced mobile and TV solutions to consumers.
This strategic partnership will focus on three key areas: advancing innovation through Google Cloud’s Vertex AI platform, expanding access to Google’s generative AI tools, and strengthening Vodafone’s cybersecurity capabilities through solutions security solutions based on Google’s AI.
“Together, Vodafone and Google will put new AI-powered content and devices in the hands of millions more consumers,” said Margherita Della Valle, Vodafone Group CEO.
“Our customers can discover new ways to learn, create and communicate on a scale never before seen. »
Vodafone will use Google Cloud’s Vertex AI platform to improve its customer offerings, with the aim of creating new services and strengthening cybersecurity measures.
This platform, designed to develop and evolve machine learning models, will help Vodafone rapidly deploy innovative services.
Google Security Operations (SecOps) Enterprise Plus will also be implemented, allowing Vodafone to strengthen its cybersecurity infrastructure by reducing the workload of security analysts and improving overall threat detection efficiency.
Emma Smith, Vodafone’s Director of Cyber Security, added: “By leveraging Google’s AI-powered security tools, we can respond to cyber threats in real time, keeping our business customers safe. »
The partnership will also introduce Google’s advanced AI tools to millions of Vodafone customers, with plans to offer Google One subscriptions powered by Gemini Advanced AI by 2025.
Vodafone TV will also be enhanced with AI-driven content recommendations and advertising solutions through Google Ad Manager, creating a more personalized and engaging viewing experience.
Sundar Pichai, CEO of Google and Alphabet also commented on the news: “Our expanded partnership with Vodafone will bring our most advanced AI products, including Gemini models, to more people in Europe and Africa , thereby transforming the way people access information and services. »
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