Big Tech giants have always targeted businesses.
And with the recent announcement at Alphabet’s annual conference Google Cloud Next Conference in Las Vegas Tuesday, April 9, following several new artificial intelligence (AI) updates to Google Workspace, the impact of AI software for B2B applications is a priority for businesses looking to modernize their workflows.
Indeed, Google’s ambition with its enterprise AI products is not just to streamline tasks, but to transform them into more intelligent automated processes.
“Thanks to these…advancements, businesses today can do things that simply weren’t possible with AI before” Sundar Pichaithe Google CEO said during Tuesday’s event.
One of the advancements Pichai was referring to is the announcement of Google Vids as part of Google Workspace. Google Vids, an AI-powered video creation app for work, allows businesses to create short videos using text prompts that can be used for employee training videos, customer testimonials, and marketing initiatives.
In June, Google Vids will join other Google Workspace apps like Slides, Docs, and Sheets in the Business Dashboard toolbox, highlighting where Google sees the new AI app among other solutions focused on businesses.
“We’re bringing the…magic of real-time collaboration to video, enabling users around the world to enjoy immersive storytelling at work,” said Aparna Pappugeneral manager and vice president of Google Workspace, in a blog post.
Observers say Google’s decision is part of a a wider push speak “Magnificent 7» (formerly FAANG) in the B2B space.
Learn more: Tech experts share what to ask when adding AI to the business
Business technology tools are redefining business processes
Google’s cloud-based business software is one of the most popular business suites, and new built-in AI features offer a glimpse of a future where AI plays a central role in business strategy and workflows.
Like the company itself note“70% of enterprise users who use Help me write in Docs or Gmail eventually accept Gemini’s suggestions, and more than 75% of users who create images in Slides insert them into their presentations.
“(AI) is something that every knowledge workereveryone who works on a computer can really get some value from it,” Eddie Zhouhead of AI at Gleantold PYMNTS in March during a conversation for the “AI effect” series.
Tuesday, PYMNTS also reported on how Discover financial services announced a collaboration with Google Cloud to provide Generative AI (GenAI) tools to Discover contact center agents.
One of the features provided by Google’s GenAI tools is intelligent document summarization, in which the tools analyze and summarize complex policies and procedures and provide agents with information and insights to answer customer questions. The tools also provide real-time search assistance that allows agents to use natural language to access knowledge bases and find relevant information during live interactions.
“AI is it will be an imperative for every business, and what you do with AI is what will differentiate your products,” Heather Bellinipresident and financial director of InvestCloud, told PYMNTS. “Functionally, it could remove a lot of the manual work that people don’t want to do anyway and extract them to a level where they can do more things that directly impact the business. »
Read also: The future of AI is no longer distinguishable from the future of work
A big step forward for B2B operations
Integrating AI tools like Google Vids into business operations will catalyze a shift towards more efficient and personalized business practices. It also highlights the growing importance of video content in B2B marketing and communication strategies.
Since GenI emerged, PYMNTS has tracked the impact of innovation on financial departments and what Financial directors do to use it.
“Companies are becoming more and more aware and much wiser on how to operate digitally”, James ButlandUK Managing Director at Mangopaytold PYMNTS in January.
PYMNTS Intelligence Report «Understanding the future of generative AI” revealed that enterprise AI systems could impact 40% of all working hours, and the Generative AI the industry is expected to grow to $1.3 trillion by 2032. It is expected to give workers and employees back their productivity by optimization legacy processes.
