Like our recent special report As AI has highlighted, it is no longer a niche interest but is increasingly integrated into the toolkits of agencies around the world and used on a daily basis. And this applies as much to marketing as anywhere else.
This is how Wonda was created: an AI marketing platform that gathers, consolidates and analyzes cross-platform marketing campaigns.
Wonda offers users a simplified and automated approach to managing marketing tasks, providing clear insight into campaigns via an AI-driven dashboard.
Additionally, it aims to streamline marketing processes, automate mundane tasks, and automatically generate daily reports, thereby providing marketers with a more efficient and stress-free working experience.
To create a brand identity for the tool, its creators turned to Good habitsa London-based design studio founded by Chris Smyth.
The brief
“The client’s initial brief intrigued us,” says Chris, “because they wanted to create a technology brand that would have a devoted following. They wanted their customers to deeply love the brand, not just the product.” Part of this effort was to develop a symbol with strong commercial potential.
Chris explains why this was so important. “It’s not just a SaaS that you log into every once in a while,” he explains. “It’s the centerpiece of a marketing department: a holistic overview of your efforts. Marketers are often overworked, so using Wonda should make you feel like you’ve been removed from the chaos. You see an overview of your gains, what is going well and what you can improve.
“AI often presents endless opportunities, but it can also simplify complex input and provide calm,” he adds. “We thought Wonda should do the latter rather than add to the noise. So the main visual idea was to make this tool peaceful and magical.”
Visual identity
It is with this in mind that the Good Habit team came up with the idea of the peace symbol, which is at the center of the visual identity. “We imagined that once people connected with the product and the brand, it would sum up their feeling and they might want to stick it on their laptop,” says Chris.
Since Wonda is an AI-based SaaS tool, they felt it was important to use AI in the illustrated visual language as much as possible, he adds.
“We worked with Mariana Art Design engineers to create the perfect whimsical and imaginative visual world for Wonda, giving the client endless opportunity to develop other visuals by adapting the prompts.”
They used this AI base to draw a vibrant color palette directly from the generated image. “We associated it with the confident police Mello, which we selected for its human side, its collection of glyphs and its ability to make a statement,” explains Chris. “It became the perfect combination. We also transformed many glyphs into an animated brand icon pack by introducing a little playful film into the logo and icons. »
