GLOBE won the Asean Innovation Business Platform (AIBP) 2024 Business Innovation Award in the Data and AI category, becoming one of only two winners from the Philippines.
Globe’s entry, the Next Best Offer (NBO) solution, an AI-powered machine learning engine, stood out among many submissions.
Developed in-house by the company’s analytics team, NBO has revolutionized personalized marketing by leveraging cutting-edge technology.
(L-R) Terence Gocheco, Head of Delivery and AI at Globe Feel Valued, Ria Roldan, AI Campaign Customer Lifecycle Management Planner, and Analytics Modelers Nina Telan and Rufino Sabado. CONTRIBUTED PHOTO
This AI-powered innovation uses reinforcement learning to analyze hundreds of customer behavior attributes.
By addressing these attributes, NBO tailors marketing messages and offers to individual customer needs in real time, maximizing the relevance of each interaction.
The platform has already produced exceptional results, highlighting Globe’s leadership in the Philippine telecommunications sector. It increased effectiveness by 304% over traditional methods in loyalty campaigns, while upsell campaigns saw a 317% increase in offer acceptance rates.
“This award highlights Globe’s commitment to harnessing cutting-edge technology to better serve our customers. The NBO platform allows us to offer timely and relevant content, ensuring we remain responsive to the changing needs of our subscribers. digital space, particularly how we interact with our customers,” said Ernest Cu, President and CEO of Globe.
This year, the competition received 113 applications from the public and private sectors across Southeast Asia, with 56 projects shortlisted as finalists.
The award ceremonies were held during the AIBP Conference and Exhibition at the City of Dreams Manila and were supported by the Department of Information and Communication Technology and the Department of Science and Technology.
Visit https://www.globe.com.ph/ for more information.
