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The marketing landscape in the Asia-Pacific region is expected to change as generative artificial intelligence (AI) comes into play to automate around 30% of routine marketing tasks by 2027, according to experts.
A recent report from market specialist IDC predicts that generative AI will play a central role in executing various conventional marketing responsibilities in the region. These tasks encompass search engine optimization, content and website optimization, and customer data analysis.
Chief marketing officers (CMOs) in the Asia Pacific region have already adopted generative AI into their operational frameworks, with more than a third actively integrating the technology into their business operations.
IDC further predicts that by 2028, large companies in the Asia-Pacific region will automate 30% of consumer journey actions, using generative AI, from marketing to sales processes.
Consumers are also expected to increasingly rely on generative AI for discovery, evaluation and purchasing decisions of products and services. The IDC predicts that by 2026, more than half of consumers will use generative AI for these purposes.
This shift to AI-driven marketing operations is poised to transform marketers’ roles toward more advanced skills such as storytelling, data analysis and cross-team collaboration, the report said.
By Ko Min-suh and Minu Kim
(ⓒ Pulse by Maeil Business News Korea & mk.co.kr, All rights reserved)
