July 11, 2024
Will 2024 be known as the year AI made waves in content marketing? It certainly seems that way, with recent AI-driven ads from Toys r us And Under protection generates a significant buzz online. And not only that: although it has no official connection with the brand, a fake Volvo ad Ads created entirely by AI have also gone viral for their realistic appearance! These ads have sparked significant debate among marketers, demonstrating both the potential and challenges of integrating AI into content marketing. With technology evolving at breakneck speed, the stakes for effectively integrating AI into marketing strategies are high as marketers must strike a balance novelty and consumer acceptance.
How should marketers leverage generative AI in their campaigns? Is the time saved by AI worth the consideration for consumers?
In this episode of MarketScale’s flagship roundtable The experts speakhost Daniel Litwinthe voice of B2B at MarketScale, is joined by Ray SmithCo-founder of Multimedia speaker, Danny WongVice President of Growth and Innovation at LEWIS TEAM, Summer DuBois-LendermanDirector of Agency Operations and Innovation at Public labelAnd Kent KeirseyCEO of InvokeTogether, they explore the current landscape of generative AI in content marketing, its benefits and pitfalls.
Key talking points include:
– The need for marketing teams to be strategic and thoughtful in their use of generative AI, focusing on creativity and authenticity.
– The potential of AI to personalize content at scale, delivering tailored experiences for different consumer segments.
– The importance of internal testing and experimentation with AI tools to understand their capabilities and limitations.
Ray Smith:Ray Smith is the co-founder of Speaker Box Media, a full-service podcast agency that helps brands build authority online. With a focus on leveraging AI for content creation, Ray provides valuable insights into how long-form content can be broken down using AI tools, improving the podcasting experience.
Danny Wong:Danny Wong is the Vice President of Growth and Innovation at TEAM LEWIS. He offers a deep understanding of how generative AI can address customer concerns and optimize brand communications.
Summer DuBois-Lenderman:Summer DuBois is the Director of Agency Operations and Innovation at Public Label. Specializing in e-commerce content and experiential marketing, Summer explores the innovative possibilities that generative AI brings to content creation.
Kent Keirsey:Kent Keirsey is the CEO of Invoke, a company dedicated to producing high-quality static image content using AI. Kent discusses the future of custom AI models for brands and the need to train marketing teams to use these tools competently.
Article written by MarketScale.
