Generation AI Revolution: Transforming Marketing Effectiveness

The AI ​​generation revolution is transforming marketing campaigns by integrating cutting-edge generative artificial intelligence technology. This new technology helps reduce heavy workloads.

As a result, Generation AI provides a competitive advantage as it improves marketers’ experience and accelerates time to market, according to Jennifer Chase (photo), marketing director of SAS Institute Inc.

“We need to look at technology as an enabler of customer experience, and that’s really how we look at generative AI,” Chase said. “One use case we have in practice right now is how to create promotional assets from an original piece of content, whether it’s a webinar or perhaps a long-form white paper , any derivative assets you want to create to promote this. Can we do this faster with generative AI? We think this is a real solid opportunity for us.

Chase spoke with theCUBE Research Executive Analyst John Furrier and chief analyst Dave Vellante has SAS Innovate, in an exclusive broadcast on theCUBE, SiliconANGLE Media’s live streaming studio. They discussed how the AI ​​generation revolution is poised to revamp the marketing field. (*Disclosure below.)

SAS’s Jenn Chase speaks with theCUBE about the AI ​​revolution in marketing at SAS Innovate 2024.

CMOs should embrace the AI ​​generation revolution

By now, CMOs should have a vision on how they are going to embrace the AI ​​generation revolution because it evolves intelligent solutions, according to Chase. It is therefore a springboard towards creative marketing and improved customer satisfaction rates.

“As marketers begin to apply generative AI in market mix modeling, one of the enduring qualities of generative AI will be how we interact with software and whether this is done more quickly,” Chase said. “How will this improve the customer experience? I don’t think we discuss generative AI enough. It’s all about how to make content faster? »

Building on the fear that AI will eliminate jobs, it is important to look at the other side of the coin since this technological innovation increases human capacity, according to Chase. This will be the case in marketing, as mundane tasks will be eliminated.

“IDC released a report saying that over the next two years, they expect 30% of mundane marketing tasks to be automated with generative AI,” Chase said. “It’s going to allow us to rise and provide even greater value to the organization because we’re not doing mundane tasks.” At the same time, two in three marketers are worried about their jobs and wondering whether or not AI will take their jobs.

Here’s the full video interview, part of SiliconANGLE and theCUBE Research’s coverage on SAS Innovate:

(*Disclosure: SAS Institute Inc. sponsored this segment of theCUBE. Neither SAS nor the other sponsors have editorial control over content on theCUBE or SiliconANGLE.)

Photo: SiliconANGLE